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The face of information sharing has changed significantly over the years, particularly with the advent of social media. This has made it easier for remarkable products and services to get noticed as they are worth talking about and sharing. The shift from traditional advertising to social media platforms has made it possible for customers to pay more attention to what is remarkable and different.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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Remarkable products and services get noticed. They are worth talking about and sharing. Being remarkable fits right in with the explosion of social media and the changing face of information sharing. Being different gets you noticed. Customers just don't have the time to pay attention to advertising, but they will pay attention to remarkable.
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