Some alternative strategies to advertising that businesses can use to get noticed include creating remarkable products and services that are worth talking about and sharing. Leveraging social media and other platforms for information sharing can also help businesses stand out. Being different and innovative can also attract customer attention.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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Remarkable products and services get noticed. They are worth talking about and sharing. Being remarkable fits right in with the explosion of social media and the changing face of information sharing. Being different gets you noticed. Customers just don't have the time to pay attention to advertising, but they will pay attention to remarkable.