Some common misconceptions about the 'Purple Cow' concept include the belief that it's only about creating a unique product or service. While uniqueness is a part of it, the concept also emphasizes the importance of targeting early adopters or 'sneezers' who will share and talk about the product or service. Another misconception is that it's about focusing on the masses, when in fact, 'Purple Cow' is about creating something remarkable that stands out from the 'Brown Cows' or ordinary products and services.
This question was asked on the following book summary:
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.