Some common misconceptions about the 'Purple Cow' concept include the belief that it's only about creating a unique product or service. While uniqueness is a part of it, the concept also emphasizes the importance of targeting early adopters or 'sneezers' who will share and talk about the product or service. Another misconception is that it's about focusing on the masses, when in fact, 'Purple Cow' is about creating something remarkable that stands out from the 'Brown Cows' or ordinary products and services.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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