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Some examples of companies that have successfully implemented the Blue Ocean Shift strategy include Cirque du Soleil, which created a new market space in the entertainment industry, and Yellow Tail, which did the same in the wine industry. Another example is the health management company mentioned in the content, which shifted from a web-based service to a telephone counseling service, creating a new market space and value for its customers.
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Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...
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In the field, ask buyers from each group why they traded up (or down) for one group over the other. Ask them to focus on the major factors that led to their choice. A company in the health management industry, for example, may ask customers why they decided to use a telephone counseling service to make non-urgent health decisions, rather than a web-based service.
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