What are some examples of 'Purple Cow' products or services in the tech industry?

Some examples of 'Purple Cow' products or services in the tech industry could include Apple's iPhone, which revolutionized the smartphone market with its unique design and user interface, or Tesla's electric cars, which stand out in the automotive industry for their innovative technology and sustainability focus. Another example could be Amazon's Alexa, which brought voice-activated smart home technology into the mainstream.

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Purple Cow

So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...

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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.

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Companies can measure their 'Purple Cow' status by evaluating how much their product or service stands out in the market. This can be done by assessing the uniqueness, novelty, and excitement that the product or service brings. They can also measure it by the amount of risk they are willing to take to be remarkable, as being safe is considered risky in this context. Examples of companies with 'Purple Cow' status include Sam Adams, Jet Blue, and Starbucks, which are all exceptional and worth noticing.

Being remarkable can significantly affect a company's market share. When a company offers a product or service that is new, different, or exciting, it stands out from the competition. This uniqueness can attract more customers, leading to an increase in market share. Companies like Sam Adams, Jet Blue, and Starbucks are examples of businesses that have succeeded by being remarkable.

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