The Blue Ocean Shift presents several innovative ideas. Firstly, it introduces the concept of adopting a blue ocean perspective, which involves looking to the far horizon and asking different questions to envision what could be. Secondly, it emphasizes the importance of having practical tools that guide the process and translate a blue ocean perspective into a new offering. Lastly, it promotes the concept of humanness, inspiring people and building their confidence so that they can drive the process forward and successfully implement the shift to a blue ocean.

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Blue Ocean Shift

Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...

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Adopting a blue ocean perspective: looking to the far horizon, recognizing that different questions have to be asked, and pondering what could be; Having practical tools that guide the process: these will translate a blue ocean perspective into a whole new offering; Embracing the concept of humanness: inspire people and build their confidence, so that they drive the process forward and can successfully implement the shift to a blue ocean.

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The Blue Ocean Shift book doesn't provide specific case studies, but it does present a framework for creating 'blue oceans' - uncontested market spaces where competition is irrelevant. The book emphasizes three key elements: adopting a blue ocean perspective, having practical tools that guide the process, and embracing the concept of humanness. The broader implications of these elements are that businesses can create new markets, rather than competing in existing ones, by asking different questions, using the right tools, and inspiring people to drive the process forward.

Organizations might face several obstacles when trying to shift their mindset and products towards a blue ocean. These include resistance to change, lack of understanding of the blue ocean concept, and fear of the unknown. To overcome these obstacles, organizations can adopt a few strategies. Firstly, they can provide education and training to their employees to help them understand the concept of the blue ocean and its benefits. Secondly, they can create a culture of innovation and encourage employees to think outside the box. Lastly, they can provide support and resources to help employees navigate through the change.

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