What are some of the most innovative or surprising ideas presented in 'Blue Ocean Shift'?

The Blue Ocean Shift discusses strategic moves that organizations can make to transition from a competitive, saturated market (red ocean) to a market with little or no competition (blue ocean). The book emphasizes the importance of innovation and change, and addresses the human barriers associated with these processes in large organizations. The broader implications of these strategies include the potential for increased profitability and market share, as well as the opportunity to shape industry trends and standards. However, these moves also come with risks, such as the uncertainty of venturing into uncharted market territory and the potential resistance to change within the organization.

Small businesses can use the strategies outlined in the Blue Ocean Shift to grow by creating a new market space or "blue ocean" where there is little or no competition. This can be achieved by innovating and offering unique products or services that meet the unmet needs of customers. They can also shift their mindset towards embracing change and innovation, and overcoming the human barriers associated with these. It's important for small businesses to not only focus on competing in existing markets, but also on creating new ones.