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Some of the most innovative ideas presented in 'Blue Ocean Shift' include the concept of moving from a 'red ocean' of fierce competition to a 'blue ocean' of uncontested market space. This involves creating new demand in non-existent markets, making the competition irrelevant. The book also introduces a systematic five-step process to help organizations make this shift. This includes: choosing the right place to start, constructing the right team, getting clear about the current state of play, uncovering the hidden pain points that limit the size of your industry, and systematically reconstructing market boundaries to create your blue ocean.
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Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...
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— released in early-October 2017 — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on a study of 150 strategic moves spanning more than a hundred years and thirty industries. In this series, a "red ocean" is defined as a saturated market in which companies must compete to survive, and "blue ocean" as a market in which there is little or no competition. focuses on how can corporations, bureaucratic organizations, non-profits, among other organizations – shift their mindset and products towards a blue ocean. Specifically, this book addresses the human barriers associated with innovation and change that can exist in large organizations.
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