While being a 'Purple Cow' can make a business stand out, it also comes with potential drawbacks. These may include the risk of alienating traditional customers who prefer familiar products or services, the challenge of maintaining the 'Purple Cow' status in a rapidly evolving market, and the possibility of attracting negative attention or criticism for being different. It's also important to note that being remarkable or different is not enough on its own - the product or service also needs to deliver value to the customer.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.