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Understanding the customer's mindset is crucial in overcoming resistance. If you can comprehend what makes the customer hesitant, you can better assess the situation and react accordingly. Some strategies include building a strong relationship with the customer, demonstrating the value and benefits of your product or service, addressing their concerns directly, and providing exceptional customer service.
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This is the psyche of most customers of whom you want to sell your product or service. Even if they know they truly need what you're offering, they may not yet be ready to buy so they will try to avoid your pitch before you get the chance to sell them. If you can better understand exactly what makes the customer shutdown, then you can better assess the situation when it happens and react accordingly.
Asked on the following book summary:
Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don’t realize how persuasive we must be on a daily bas...
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