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The broader implications of the buyer experience cycle and six utility levers presented in Blue Ocean Shift are that they provide a comprehensive framework for businesses to analyze and improve their customer experience. By considering the entire buyer experience cycle, from purchase to disposal, businesses can identify specific activities at each stage that can be enhanced or streamlined. The six utility levers - productivity, simplicity, convenience, risk reduction, fun and image, and environmental friendliness - offer different dimensions for improvement. By applying these levers, businesses can create a more compelling and differentiated value proposition, leading to a 'blue ocean' of uncontested market space.
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Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...
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Starting with the buyer experience cycle, the team members should put themselves in the place of a buyer and imagine the total experience offering, from purchase through to disposal, identifying the specific activities that fall within each stage of the cycle. Next, add the six utility levers: productivity, simplicity, convenience, risk reduction, fun and image, and environmental friendliness. The team now has a chart with 36 spaces.
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