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Businesses face several challenges in standing out in an overcrowded marketplace. One of the main challenges is the saturation of the market with similar products or services, making it difficult for a business to differentiate itself. Additionally, the traditional marketing strategies, such as the 5 Ps of marketing, are no longer as effective. Businesses need to find new and innovative ways to market themselves, such as becoming a 'Purple Cow' - a business that is remarkable and stands out from the crowd. This requires creativity, innovation, and a willingness to take risks.
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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