Creating a 'Purple Cow' product or service can be challenging due to several reasons. First, it requires innovative thinking and the ability to break away from traditional norms. Second, it involves risk as it's not guaranteed that the market will accept and appreciate the uniqueness of the product or service. Third, it demands a deep understanding of the target audience, specifically the early adopters or 'sneezers' as they are the ones who will help in spreading the 'idea virus'. Lastly, it requires continuous effort to keep the product or service remarkable and prevent it from becoming a 'Brown Cow'.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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