Creating a 'Purple Cow' product or service can be challenging due to several reasons. First, it requires innovative thinking and the ability to break away from traditional norms. Second, it involves risk as it's not guaranteed that the market will accept and appreciate the uniqueness of the product or service. Third, it demands a deep understanding of the target audience, specifically the early adopters or 'sneezers' as they are the ones who will help in spreading the 'idea virus'. Lastly, it requires continuous effort to keep the product or service remarkable and prevent it from becoming a 'Brown Cow'.
This question was asked on the following book summary:
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.