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Common mistakes salespeople make when telling their company's story include focusing too much on the company itself, its offerings, and how great it is. This self-focus overlooks the customer's primary concerns and their bottom line. A compelling sales story should instead focus on client issues, the company's offerings in relation to those issues, and what differentiates the company from others in addressing those issues.
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Do you find that most of your sales efforts go to waste? Understand the top reasons why people fail to generate new sales and become a true sales hunt...
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Being able to tell your story as a company is among the most valuable assets you can have. Most salespeople, not to mention business executives, have not yet mastered this. It becomes apparent that the company lacks a compelling story through the report-backs of salespeople. They are on the frontlines and can identify most accurately if the elevator pitch they've been trained to deliver is resonating with customers. The number one most common mistake in the sales story is self-focus – making the pitch all about you, your company, what you offer, how great you are, etc. The customer is concerned primarily with themselves and their bottom line. How can you help? Here is a quick tutorial on creating your own sales story: Think of your sales story as the foundation of all your sales and marketing tools. Once the sales story is set, the rest falls into place easily. There are three parts to the sales story that you'll need to assemble: 1) Client issues, 2) Offerings, and 3) Differentiators.
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