The key takeaways from the book 'Purple Cow' are the importance of being remarkable in business and how to achieve it. The book emphasizes on creating products and services that are so unique that they become 'idea viruses', spreading rapidly among early adopters or 'sneezers'. By focusing on these 'sneezers', businesses can ensure their products or services are talked about and shared widely.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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