What are the most innovative ideas presented in Hooked regarding influencing customer habits?

The book "Hooked" presents several innovative ideas for influencing customer habits. One of the key concepts is the 'Hook Model', a four-step process that companies can use to build customer habits. This includes a trigger, action, variable reward, and investment. The trigger prompts the user to take action, which is then rewarded. The variable nature of this reward keeps the user engaged and encourages them to invest time or resources, strengthening the habit. Another innovative idea is the use of external and internal triggers to prompt user action. External triggers are cues in the environment, while internal triggers are emotions or thoughts within the user. The book also discusses the importance of making the product or service a part of the user's daily routine to reinforce the habit.

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Hooked

“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...

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With 12 versions of the Bible App in 900 languages, the app is designed to appeal to a world market. Using triggers, such as reminders for a daily reading plan and other notifications, with popular apps like Facebook and Twitter, the app is designed to constantly and consistently remind users to open the app.

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App developers might face several obstacles when applying the concept of triggers. One potential obstacle is the risk of annoying users with too many notifications, which could lead to app uninstalls. To overcome this, developers need to strike a balance between engaging users and respecting their time and attention. Another challenge is ensuring that the triggers are relevant and valuable to the user. Irrelevant triggers could lead to user disengagement. Developers can overcome this by personalizing triggers based on user behavior and preferences. Lastly, developers might struggle with technical issues such as ensuring that notifications are delivered reliably and promptly. This can be addressed by investing in robust technical infrastructure and continually monitoring and optimizing the performance of the triggers.

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