In marketing, being a 'Brown Cow' refers to being boring and typical. It's a term used to describe traditional marketing methods that are no longer effective in the current, overcrowded marketplace. The term is used in contrast to the 'Purple Cow', which represents a new, exciting, and remarkable approach to marketing.
This question was asked on the following book summary:
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.