What is a strategic pricing excel template?

A strategic pricing excel template is a tool that helps businesses determine the optimal price for their products or services. It typically includes various factors such as cost of production, market demand, competitor pricing, and desired profit margins.

For a freemium product, the template might include columns for feature name, number of free users, conversion rate to paid users, price of the paid tier, marketing spend, and expected customer lifetime value (LTV).

You can find various strategic pricing excel templates online, some are free while others are paid. Choose one that best fits your business model and pricing strategy.

Remember, the goal of strategic pricing is not just to cover costs, but also to maximize profits while providing value to customers.

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What about pricing freemium products, where conversion to paid depends on feature sensitivity? Here on the Freemium conversion tab, analyze customer feature sensitivity across ten unique product features. Enter the feature name, the number of free users gained, the conversion rate to paid, the price of the tier purchased, any marketing spend, and expected customer LTV. For example, our phone's photo edit app feature converted the most free users, at the second highest price-point, with the most revenue and lowest acquisition cost.

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Pricing Strategies

Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, ...

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