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Market share is crucial in pricing strategy as it reflects the competitiveness of a product in the market. A higher market share indicates a dominant position, which can allow a company to charge higher prices without losing customers. Conversely, a lower market share might require competitive pricing to attract customers. It's also a key factor in determining price sensitivity and elasticity.
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We've created this template in Excel and Google Sheets that you can download and customize to your needs. whether you need to compare the competition's pricing strategy, the product's cost and ideal margins, different pricing tiers, historical customer price sensitivity, marketing spend, CAC, and LTV, feature-by-feature freemium conversion, or market share captured over time, this tool can help you do it. We'll now show how to use the pricing strategy spreadsheet template to utilize the top five pricing strategies to price a product like a new cell phone.
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Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, ...
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