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The key difference between selling and closing, as explained in the book 'Secrets of Closing the Sale', is that selling involves proposing goods or services in exchange for money, while closing happens at the end of this process when you actually ask the customer or client for their business. If you're presenting a product or service to a customer that is not handing you money, you're only selling—not closing. You may have informed and educated the prospect well, but they will not buy what you're selling if you cannot close them.
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What is selling? What is closing? What is the difference? Selling is when goods or services are proposed in exchange for money. Closing, on the other hand, doesn't happen until the end of this process when you actually "ask" the customer or client for their business. In turn, if you're presenting a product or service to a customer that is not handing you money, you're only selling—not closing. You may have informed and educated the prospect well, but they will not buy what you're selling if you cannot close them.
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Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don’t realize how persuasive we must be on a daily bas...
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