Businesses can stand out from the crowd by focusing on creating remarkable products or services. They should aim these at early adopters, or 'sneezers', as these individuals are likely to share and talk about the product or service, spreading it like a 'virus'. This strategy is based on the concept of the 'Purple Cow', which contrasts with the 'Brown Cow' strategy of focusing on the masses.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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