Businesses can stand out from the crowd by focusing on creating remarkable products or services. They should aim these at early adopters, or 'sneezers', as these individuals are likely to share and talk about the product or service, spreading it like a 'virus'. This strategy is based on the concept of the 'Purple Cow', which contrasts with the 'Brown Cow' strategy of focusing on the masses.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.