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Nike used several strategies to survive potential business threats. One of the key strategies was innovation. They constantly innovated their products to stay ahead of the competition. Another strategy was branding. Nike invested heavily in marketing and created a strong brand image. They also diversified their product range and expanded into new markets to reduce dependence on a single market. Additionally, Nike maintained strong relationships with their suppliers and partners, which helped them navigate through difficult times.
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Our us-against-the-world story gave us the strength not only to face many challenges over the years, but to take those challenges and turn them on their head. In 1972, we hit a major roadblock—our main Japanese supplier, Onitsuka, the company that had been manufacturing Tiger shoes for Blue Ribbon, declared us in breach of contract for bringing out our own Nike shoes. This was a potentially devastating blow. Could the company survive?
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s ...
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