Audience Profile

Delving into the 'Audience Profile' slide of the 'Brand Strategy' presentation, one can expect a comprehensive exploration of the ideal client profile, target persona, and primary persona. This slide is designed to help understand the target demographic and psychographic, focusing on user needs, user profile, and user pain points. It also introduces the concept of 'jobs to be done' (jtbd), a theory that helps in understanding customer motivations. This slide is a crucial part of the presentation as it lays the foundation for crafting an image and telling a story that aligns with business strengths and growth goals.