Journey Mapping

Journey Mapping, a crucial slide in the Product Design Strategy presentation, provides a comprehensive view of the customer's experience. It meticulously outlines user touch points, key activities, and user sentiments, offering a clear path to understanding the customer's journey. The slide also highlights 'red routes', critical paths that users most frequently take, enabling businesses to prioritize and focus their efforts. This slide is instrumental in aligning product design with business strategy, ensuring a seamless customer discovery process and effective project organization.