Product Positioning Map

Honing in on the 'Product Positioning Map', it illustrates perceived brand image and position. It gauges perception by placing the brand on an axis of price versus value, rendering an encompassing competitive analysis. By doing so, cost benefit is evaluated and a clearer brand image forms. Earning its place amidst the 'Go-to-Market Strategy' presentation, this slide is both concrete and enlightening. It presents the understated yet vital aspects that promise to make the hard work and resources channeled into a new product, indeed worthwhile.