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Whether starting a new business or aiming to elevate an existing one, the 'Social Proof' slide is an effective tool in the PR Strategy presentation. This slide elucidates the impact of testimonials, customer quotes, ratings, or recommendations on the brand image. It demonstrates how carefully curated customer feedback can act as a powerful catalyst in improving public perception. The slide also includes hints for showcasing a range of reviews, feedback, and ratings, to endorse positively an entity's public relations efforts.

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