Chapter of

That Will Never Work - Book Cover

Reflected within the pages of the 'That Will Never Work - Book Cover' chapter is the promise of an engaging journey into the origins of Netflix. This chapter provides a visual representation of the revolutionary idea that altered the course of the entertainment industry. Adorning the cover of 'That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea', it not only sets the tone for the riveting tale that follows but also serves as a metaphor for the company's unique narrative. It's a fitting entrance to the remarkable story shared by Marc Randolph, the co-founder and former CEO of Netflix.