Question
The tragic death of Matthew, Phil Knight's oldest son, had a profound impact on the Nike family. It brought them closer together, as evidenced by the immediate and heartfelt response from every Nike athlete. They reached out to express their condolences, demonstrating the strong bond within the Nike family. This tragic event likely deepened the sense of community and solidarity among the Nike athletes and staff, reinforcing the idea that they are more than just a company - they are a family. It also possibly influenced Nike's corporate culture and values, emphasizing the importance of support, empathy, and unity in times of adversity.
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In 2000 my oldest son, Matthew, died in a freak scuba diving accident in El Salvador. Within hours, the news was everywhere; my wife Penny and I shut ourselves away and fell apart in grief. And every Nike athlete, every single one, got in touch. They wrote, emailed, and called. The first call, at 7:30am the day after the news broke, was from Tiger Woods. Our athletes are part of our family.
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