In 'Shoe Dog', Phil Knight, the founder of Nike, emphasizes the importance of prioritizing people over profit. This concept is not explicitly stated in the book, but it's reflected in the company's actions and decisions. For instance, when a beloved employee passed away, the company decided to create a memorial at the site of his death, despite the financial implications. This shows that Nike values its people and their contributions more than the potential cost. The company believes that by taking care of its people, the profit will naturally follow.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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Within days, the spot where he had died became a makeshift shrine, with people leaving flowers, notes, gifts, even Nikes. We decided the rock site needed to be curated. We didn't know how we'd afford to do something like that, but we all agreed: as long as we were in business we'd find the money for things like that.