The book 'Secrets of Closing the Sale' does not provide specific case studies or examples. Instead, it focuses on the general concept that everyone is a salesperson and everything is selling. The book provides strategies for effective selling, emphasizing the importance of persuasion in daily life. The broader implications of this concept suggest that success in life can be largely determined by one's ability to sell, whether it's selling an employer on hiring us, convincing our kids to do well in school, or selling ourselves on our own identities and aspirations.
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Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don’t realize how persuasive we must be on a daily bas...
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Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don't realize how persuasive we must be on a daily basis. explains that "everybody is a salesperson and everything is selling." We sell our employer on hiring us. We sell our kids on doing well in school and going to college. We even sell ourselves on who we are and what we want to become. How well we carry out the strategies Zig has set before us in his book will ultimately determine how successful we are in getting what we want in life.
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