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Yes, several companies have used similar strategies to Nike to increase their product's popularity. For instance, Apple Inc. has used product differentiation and innovation, much like Nike did with its unique shoe designs. Apple's unique designs and innovative technology have made its products highly popular and recognizable. Another example is Adidas, which has also used product differentiation and celebrity endorsements to increase the popularity of its products. They have collaborated with celebrities and designers to create unique, limited-edition lines, similar to Nike's collaborations with athletes.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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By 1976, demand for Bowerman's waffle sole trainer was strong. With its pillowy midsole cushion, bright red upper, and fat white Nike swoosh, the shoe was drawing thousands of new customers to the Nike fold, and I wondered: what would it take to get people to wear this shoe everywhere, to class, to the grocery store, even to the office? Adidas had tried to do this with a couple of its shoes, but without much success. And that's when I had a moment of inspiration: make 'em in blue, to go better with jeans! It worked—the new blue waffle trainer was a huge hit, Nike became a household name, not just a brand, and finally we were seeing the kind of sales numbers that transformed our company. Later that year, we incorporated as Nike, Inc.
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