A business can balance between gaining market share and maximizing profit margin by implementing a strategic pricing strategy. This involves setting a price that is competitive enough to attract customers and gain market share, while also high enough to cover costs and generate a profit. The business should also focus on improving operational efficiency to reduce costs, and invest in marketing and product development to increase demand and sales volume. It's a delicate balance and requires careful planning and execution.

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To begin, first enter the name of the cell phone under the Price Analysis section of the Field tab, along with an initial price point to analyze. Then enter the total fixed cost for the business, which is the total amount of money a business must pay to keep their operations running regardless of how many products they make or sell.

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Pricing Strategies

Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature,...

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