A company can ensure it stays at the forefront of new technology by adopting the principles of an academic environment, which promotes mentorship and collaboration. Hiring people who are smarter and more experienced can also contribute to the company's growth and success. In a new field or industry, the company should consider bold transparency, engaging with the community, publishing their findings, and participating in committees to review papers. This can lead to valuable relationships and connections, which can help the company capitalize on new technology.

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To design a creative workplace, adopt the principles of an academic environment. Catmull thrived as a graduate student in computer science at the University of Utah and sought to create a similar environment at Pixar because his professors were more concerned with mentorship and collaboration than with instruction and assignments. Hire people smarter than you and acknowledge that fear can get in the way of the right choice. Consider that these hires will grow you and your company positively. Catmull set aside his insecurity to hire someone smarter and more experienced and credits this move as crucial to Pixar's success. In a new field or industry, consider bold transparency. Catmull decided to engage with the computer graphics community, publish everything the team discovered and participate in committees to review papers. Pixar still led the efforts to capitalize on the new technology and gained invaluable "relationships and connections" along the way. The biggest roadblock in the imp...

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

What kind of work environment leads to the best creative output? Learn how you can increase creativity, satisfaction and success in your workplace fro...

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