A pricing strategy can help in gaining market share by making a product or service more attractive to consumers compared to the competition. This can be achieved through various methods such as competitive pricing, where the price is set based on what competitors are charging, or value-based pricing, where the price is set based on the perceived value of the product or service to the customer. By strategically setting the price, a company can attract more customers, increase sales, and ultimately gain a larger share of the market.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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