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The "us against the world" approach can be beneficial for businesses facing challenges as it fosters a strong sense of unity and camaraderie within the team. This approach can help to motivate team members to work harder towards achieving common goals, as they feel a strong sense of belonging and commitment to the team. It can also help to create a culture of resilience and determination, as team members are more likely to persevere in the face of challenges if they feel that they are part of a united front. Furthermore, this approach can help to build trust and loyalty among team members, which can be crucial for overcoming challenges and achieving long-term success.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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In the early days, the Nike management team, the Buttface team, identified strongly with each other and trusted each other. That spirit and ethos came to embody the entire company, where the focus has always been on the athletes and on building trust. The company's "us against the world" approach helped them to overcome some formidable challenges: losing their main Japanese supplier, solving the problem of uneven supply and excess inventory, and even taking on the government over import taxes.
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