Customer price sensitivity can be evaluated by analyzing various factors such as the competition's pricing strategy, the product's cost and ideal margins, different pricing tiers, historical customer price sensitivity, marketing spend, Customer Acquisition Cost (CAC), and Lifetime Value (LTV). Additionally, feature-by-feature freemium conversion and market share captured over time can also provide insights into customer price sensitivity.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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