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Nike's focus on athletes and building trust played a significant role in its success. The company's management team, known as the Buttface team, identified strongly with each other and trusted each other. This spirit and ethos came to embody the entire company. Nike's "us against the world" approach, which was rooted in this trust and focus on athletes, helped them overcome formidable challenges such as losing their main Japanese supplier, solving the problem of uneven supply and excess inventory, and even taking on the government over import taxes.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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In the early days, the Nike management team, the Buttface team, identified strongly with each other and trusted each other. That spirit and ethos came to embody the entire company, where the focus has always been on the athletes and on building trust. The company's "us against the world" approach helped them to overcome some formidable challenges: losing their main Japanese supplier, solving the problem of uneven supply and excess inventory, and even taking on the government over import taxes.
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