The Girl Effect initiative, created by Nike in partnership with the United Nations and other corporations, aims to break the cycles of poverty in the poorest parts of the world. The initiative focuses on educating, connecting, and uplifting young girls, who are often the most vulnerable. The campaign creates safe spaces for girls to study, organizes against child marriage, and provides girls with access to resources that can change their lives.

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Shoe Dog - Anecdotes From Nike

The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...

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One key development that came out of the crisis was a major effort by Nike to help break the cycles of poverty in the poorest parts of the world. Partnering with the United Nations and other corporations, we created the Girl Effect — a massive global campaign to educate, connect, and lift up young girls. Why girls? Because the academics, and our own hearts, told us that helping the most vulnerable to thrive, i.e., young girls, would help everyone. The campaign creates safe spaces for girls to study, organizes against child marriage, and gives girls access to the resources that can change their lives.

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The Girl Effect campaign by Nike works against child marriage by creating safe spaces for girls to study, organizing against child marriage, and providing girls with access to resources that can change their lives. This campaign is a part of Nike's effort to break the cycles of poverty in the poorest parts of the world. By focusing on helping the most vulnerable, i.e., young girls, they believe it would help everyone.

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