The price level of a competitor's product can greatly influence our pricing strategy. If a competitor's product is priced lower, we may need to consider lowering our price or justifying our higher price with additional features or better quality. If a competitor's product is priced higher, we may have an opportunity to capture more market share by offering a similar product at a lower price. The competitor's price level can also give us insight into their pricing strategy, which can help us position our product effectively in the market.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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