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How does the Pricing Strategies spreadsheet help in evaluating customer price sensitivity?

The Pricing Strategies spreadsheet helps in evaluating customer price sensitivity by providing visual charts that show the impact of price changes on units sold, revenue, profit, and Customer Acquisition Cost (CAC). It takes into account variables such as Lifetime Value (LTV), marketing spend, and cost over time. This allows for a comprehensive analysis of how price changes affect customer behavior and business profitability.

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The charts visualize how changes in price impact "customer price sensitivity" across units sold, revenue, profit, and CAC while accounting for variables such LTV, marketing spend, or cost over time. Remember, you can download and customize this Pricing Strategies spreadsheet to evaluate your own customer price sensitivity right now.

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Preview of Pricing Strategies
Spreadsheet
13 Sheets
2 Formats

Preview (13 sheets)

Competitive landscape charts: competitor perceptual map and Kotler's matrix Sheet preview
Cost-based pricing charts: break-even analysis and pricing comparison chart Sheet preview
Customer price sensitivity charts Sheet preview
Customer price sensitivity pricing landscape charts Sheet preview
Pricing data table to assess customer price sensitivity over time Sheet preview
Market penetration charts  Sheet preview
Feature sensitivity charts Sheet preview
Freemium conversion charts Sheet preview
Freemium conversion table  Sheet preview
Cost-based pricing table  Sheet preview
Market penetration table Sheet preview
Market penetration table (skimming) Sheet preview
Customizable fields Sheet preview

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