When choosing a candidate for a business case study, consider the following key factors:
1. Product Knowledge: The candidate should have a good understanding of your product or service. This will enable them to provide detailed and accurate information about their experience.
2. Remarkable Results: Choose a candidate who has achieved significant results using your product or service. This will make your case study more compelling and persuasive.
3. Recognizable Names: If possible, choose a candidate who is well-known or has a recognizable name. This can add credibility to your case study and attract more attention.
4. Switchers: Consider choosing a candidate who switched to your product or service after using a competitor's. This can highlight the advantages of your product or service over others in the market.
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Case studies are a credible and persuasive way to share the value of your products or services and win new customers. Use this Business Case Study pre...
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Determine the case study's objective – your first step when creating a case study is to determine the objective or goal of the subject you're featuring. "The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study," the HubSpot team says. Establish a case study medium – different case study mediums to consider include written case study, video case study, infographic case study and podcast case study. Find the right case study candidate – creating a case study about your previous wins requires more than choosing a subject and telling a story. You also need permission, quotes and a plan. Here are a few things to look for in potential candidates: product knowledge, remarkable results, recognizable names and switchers (customers that came to you after working with a competitor). Get your candidate's permission to write about them – getting your subject's approval is one of the most important steps. When you rea...
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