What lessons can be learned from Phil Knight's approach to starting Nike?

Small businesses can apply the principles of focusing on people and passion by first identifying what their business is passionate about and ensuring that this passion is shared by their team. This shared passion can drive the business forward, even in challenging times. Secondly, businesses should focus on people by building strong relationships with their customers, employees, and partners. This can be achieved by understanding their needs, providing excellent service, and creating a positive work environment. Lastly, businesses should be open to partnerships, as demonstrated by Phil Knight in Shoe Dog, where he partnered with his former coach, recognizing the value of working with someone he trusted and who shared his passion for running.

1. Believe in your product: Phil Knight was passionate about running and believed in the quality of his shoes. This belief was infectious and helped him to sell his product.

2. Find the right partners: Knight's partnership with his former coach, Bill Bowerman, was instrumental in the success of Nike. Bowerman not only understood the product but also shared Knight's passion for running.

3. Be persistent: Starting a business is not easy and there will be many challenges along the way. Knight's persistence in the face of adversity was a key factor in Nike's success.