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Customer Decision Journey

Stepping into the realm of digital transformation is the 'Customer Decision Journey' slide. Unleashing pivotal insights into the purchase decision process, it presents intriguing elements such as the initial consideration set and the crucial 'zero moment of truth'. The slide captures the essence of shared opinions, acting as a mirror to the trigger points of customer behaviour. Part of the Digital Transformation presentation, this slide serves as both guide and companion to those seeking to leverage technological shifts, ultimately inspiring operations improvement and growth advancement.