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Delving into the realm of comprehensive industry outlook, the slide 'Industry Analysis – Pestel' breaks down the six crucial factors that determine the strategic direction of any business. Divided into political, economic, social, technological, environmental, and legal aspects, it serves to analyze the macro-environmental factors influencing an organization. Drawing real-life examples from the Business Case Study, it meticulously illustrates how understanding these parameters can guide strategies and pave the way for satiating customer needs in an effective manner.
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