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Offering an engaging and detailed peek into the realm of subscription services, the first chapter, aptly named 'Subscribed - Book Cover', serves an essential purpose. It lays a foundation for the narrative of the thriving business models that morph conventional products into subscription services. Adobe, Netflix, Spotify are showcased as thriving examples of this business transformation. It's a must-read for college students or middle managers looking to grasp the mechanisms that have propelled these businesses to achieve higher growth rates than conventional retail sales and even the S&P500.
