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Sinopse

Mantenha-se à frente da curva e introduza novas estratégias, estruturas, cultura e capacidades à sua equipe com nossa apresentação Gestão da Inovação. Este deck inclui técnicas e estruturas que podem ajudá-lo a cultivar conceitos revolucionários em práticas realistas.

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Destaques do slide

Para ser inovador, você precisa saber qual é a próxima grande coisa que seu cliente deseja. Use este slide para compartilhar suas percepções sobre a mente do cliente. Use Customer Journey Maps e Funil de Vendas para coletar dados e fazer previsões.

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Com este slide, cubra os resultados do Modelo de Dez Tipos de Inovação de Doblin: Modelo de Lucro, Rede, Estrutura, Processo, Desempenho do Produto, Sistema do Produto, Serviço, Canal, Marca e, finalmente, Engajamento do Cliente.

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"Você não pode melhorar o que não mede", então comunique os Indicadores Chave de Desempenho da estratégia de inovação com sua equipe, usando este slide. Explique como você medirá e definirá o sucesso para alcançar todos os seus objetivos de inovação.

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Questions and answers
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The Innovation Management presentation can help in understanding the customer's mind and predicting their needs by providing techniques and frameworks to nurture game-changing concepts. It encourages the use of data gathering and predictive tools to gain insights into the customer's mind. The presentation also covers Doblin's Ten Types of Innovation Model, which includes Customer Engagement as a key aspect. This model can help in understanding the customer's needs and preferences. Furthermore, the presentation emphasizes the importance of measuring and defining success, which can be used to track customer satisfaction and predict future needs.

The presentation doesn't provide specific case studies demonstrating the effectiveness of the Innovation Management. However, it covers Doblin's Ten Types of Innovation Model which includes Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement. These are proven strategies and techniques used by successful companies. For specific case studies, you may need to refer to external resources or the experiences of companies that have successfully implemented these strategies.

The Innovation Management presentation is unique in its focus on introducing new strategies, structures, culture, and capabilities to a team. It includes techniques and frameworks that can help nurture game-changing concepts into reality. This is different from other business presentations which may focus on other aspects such as financial performance, marketing strategies, or operational efficiency. However, without specific other business presentations for comparison, a detailed comparison cannot be provided.

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Visão geral

O que Snapchat, Calm e Tesla têm em comum? Todos foram nomeados as empresas mais inovadoras do mundo em 2020. O que prova que inovação nem sempre significa pequeno e ágil. Outros exemplos de estratégia de inovação em ação por gigantes corporativos incluem Intuit, Kimberly-Clark e Whirlpool. Aqui está como essas empresas estão usando a estratégia de inovação, de acordo com a "Fast Company":

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The content does not provide specific details on how Intuit, Kimberly-Clark, and Whirlpool have used innovation strategy according to Fast Company. However, it's known that these companies are recognized for their innovative approaches. Intuit, for instance, is known for its customer-driven innovation where they observe customers, identify their needs, and develop solutions. Kimberly-Clark often focuses on product innovation and has a history of introducing new products to the market. Whirlpool, on the other hand, has an Innovation Group that focuses on creating and implementing new ideas. For detailed strategies, refer to Fast Company's articles.

Companies like Snapchat, Calm, and Tesla can implement innovation management in their operations by fostering a culture of innovation, investing in research and development, and embracing risk-taking. They can also encourage their employees to think creatively and out of the box, and provide them with the necessary resources and support to turn their innovative ideas into reality. Furthermore, these companies can adopt agile methodologies and lean startup principles to quickly test, iterate, and scale their innovative ideas. Lastly, they can collaborate with external partners, such as startups, universities, and research institutions, to gain fresh insights and accelerate their innovation efforts.

Innovation management in the tech industry has several practical applications. It helps companies to stay ahead of the curve by introducing new strategies, structures, culture, and capabilities. It nurtures game-changing concepts into reality. Companies like Snapchat, Calm, and Tesla are examples of this. They have been named the most innovative companies in the world, proving that innovation doesn't always mean small and agile. Other examples include Intuit, Kimberly-Clark, and Whirlpool, which have effectively used innovation strategy.

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  • A Intuit organiza "lean start-ins" de vários dias que reúnem "intraempreendedores" de diferentes departamentos da empresa para educá-los sobre a aplicação de experimentação rápida no desenvolvimento de novos produtos, serviços e modelos de negócios.
  • A Kimberly-Clark tem sessões de "aceleração de especialistas" de um dia, nas quais "líderes de pensamento" externos compartilham sua sabedoria com as equipes de negócios para romper modelos mentais e construir novas estratégias.
  • A Whirlpool usa uma rede de mentores de inovação, carregada com ferramentas de inovação e orientação para apoiar equipes de negócios focadas em desafiar "ortodoxias" de mercado.
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Companies like Whirlpool can implement the Innovation Management framework in their operations by fostering a culture of innovation and providing the necessary tools and guidance. They can establish a network of innovation mentors who are equipped with innovation tools and guidance to support business teams focused on challenging market orthodoxies. They can also organize sessions with outside thought leaders to share their wisdom with business teams to bust mental models and build new strategies. Furthermore, they can host multi-day lean start-ins that bring intrapreneurs together from different departments of the company to educate them about applying rapid experimentation to developing new products, services, and business models.

The key topics covered in the Innovation Management presentation enhance business strategy by introducing new techniques and frameworks that can help nurture game-changing concepts into reality. These include strategies for fostering intrapreneurship, applying rapid experimentation to developing new products, services, and business models, and challenging market orthodoxies. By implementing these strategies, businesses can stay ahead of the curve and continuously innovate, thereby enhancing their business strategy.

Common challenges in applying the Innovation Management framework include resistance to change, lack of clear strategy, and insufficient resources. These can be overcome by fostering a culture of innovation, setting clear goals and strategies, and allocating sufficient resources and support for innovation initiatives.

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Aplicação

"Não há uma fórmula comprovada para o sucesso, especialmente quando se trata de inovação. Embora nossos anos de experiência em atendimento ao cliente forneçam fortes indicadores para a existência de uma relação causal entre os atributos que os respondentes da pesquisa relataram e as inovações das empresas que estudamos, as estatísticas descritas aqui só podem provar correlação", dizem especialistas da McKinsey & Company.Com base em seu amplo conhecimento, no entanto, os especialistas consultores fazem as seguintes recomendações para a estratégia de inovação:

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The presentation does not provide specific case studies demonstrating the effectiveness of the strategies. However, it is based on the extensive knowledge and experience of consultant specialists from McKinsey & Company. They have observed a correlation between certain attributes and successful innovation in the companies they have studied. It's recommended to look for case studies in the field of Innovation Management that align with the strategies presented.

The key topics covered in the Innovation Management presentation enhance business strategy by providing insights and techniques to nurture innovative concepts. They help in introducing new strategies, structures, culture, and capabilities to the team. The presentation also provides recommendations for innovation strategy based on extensive knowledge and experience. This can lead to the development of game-changing concepts and staying ahead of the curve in the business environment.

The strategies from the Innovation Management presentation are unique in their focus on fostering innovation within a company. They emphasize the importance of creating a culture that encourages creativity and risk-taking, and they provide frameworks for nurturing innovative concepts into reality. Other business strategies may focus more on operational efficiency, cost reduction, or market expansion. However, it's important to note that these strategies are not mutually exclusive and can be used in conjunction with one another for a holistic business approach.

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  1. Aspire – uma visão de longo alcance, dizem os especialistas, pode ser um catalisador convincente, desde que seja realista o suficiente para estimular a ação hoje.
  2. Escolha – porque ninguém realmente pode dizer exatamente onde as inovações valiosas surgirão, e procurar em todos os lugares não é exatamente prático, os executivos devem considerar a criação de algumas condições limitantes para os espaços de oportunidade que desejam explorar.
  3. Descubra – "Se você acertar o ponto ideal do que o cliente está lutando e, ao mesmo tempo, obter um conhecimento mais profundo das novas tecnologias que estão surgindo e encontrar um mecanismo de como essas duas coisas podem se unir, então você terá bons retornos", disse Klaus Kleinfeld, presidente e CEO da Alcoa, à McKinsey & Co.
  4. Evolua – os especialistas usam a Amazon como exemplo de uma empresa que se estende a novos modelos de negócios, atendendo às necessidades emergentes de seus clientes e fornecedores. "[Amazon] incluiu muitos de seus fornecedores em sua base de clientes, oferecendo-lhes uma gama cada vez maior de serviços, desde computação hospedada até gestão de armazéns", dizem eles.
  5. Acelere – as empresas muitas vezes atrapalham suas próprias tentativas de inovar. A colaboração entre funções pode ajudar a garantir o envolvimento do usuário final durante todo o processo de desenvolvimento, dizem os especialistas da McKinsey.
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The Innovation Management framework can be practically applied in the tech industry in several ways. Firstly, it can be used to create a vision for the company's future innovations, which can act as a catalyst for action. Secondly, it can help in choosing the areas of opportunity to explore for innovation, based on practicality and potential value. Thirdly, it can aid in discovering new technologies and understanding customer needs, which can lead to valuable innovations. Lastly, it can guide the evolution of the company's business model to address emerging customer and supplier needs, similar to how Amazon has done.

Companies can implement the Innovation Management framework in their operations by following a few key steps. First, they need to establish a clear vision that is compelling yet realistic enough to stimulate action. This vision should be far-reaching and aspirational. Second, they need to set boundaries for the opportunity spaces they want to explore. This involves making strategic choices about where to focus their innovation efforts. Third, they need to continuously learn and discover. This involves understanding customer needs and staying abreast of emerging technologies. Finally, they need to evolve and adapt their business models to meet the changing needs of their customers and suppliers. This could involve extending their operations into new areas or offering a wider range of services.

Amazon is a prime example of a company that could benefit from the Innovation Management framework. The framework could help Amazon to further extend itself into new business models by addressing the emerging needs of its customers and suppliers. For instance, Amazon could use the 'Aspire' and 'Choose' stages of the framework to set realistic goals and define the boundaries of the opportunity spaces they want to explore. In the 'Discover' stage, Amazon could identify the pain points of their customers and the new technologies that could address these issues. Finally, in the 'Evolve' stage, Amazon could adapt its business model to incorporate these new technologies and better serve its customers and suppliers.

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Estudo de Caso

Calm

O aplicativo Calm foi baixado 60 milhões de vezes em 2019, segundo a "Fast Company". O sucesso do aplicativo Calm é atribuído em grande parte à sua estratégia de inovação. Por exemplo, quando a empresa percebeu em 2016 que muitos clientes estavam ouvindo o Calm para adormecer, lançou "Sleep Stories". "Sleep Stories" é uma biblioteca de histórias para dormir para adultos e os atores Matthew McConaughey e Stephen Fry e a cantora Leona Lewis tiveram o prazer de narrar os contos do Calm.

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Yes, there are several examples of successful innovation strategies similar to the Calm app's approach. One such example is the Headspace app, which also focuses on mental health and mindfulness. They innovated by introducing a buddy system, allowing users to connect and meditate together, enhancing the sense of community. Another example is the Duolingo app, a language learning platform. They introduced gamification in language learning, making it fun and addictive for users. This innovative approach has led to its widespread success.

The Calm app's innovation strategy aligns with the principles of Innovation Management in several ways. Firstly, the company is observant of its user behavior, as seen when they noticed many customers were using the app to fall asleep. This led to the launch of 'Sleep Stories', a new feature that directly responded to user needs. Secondly, the company is not afraid to experiment with new ideas and take risks, as shown by their collaboration with celebrities to narrate the stories. This shows a culture of innovation and a willingness to try new things, both key principles of Innovation Management.

The introduction of the 'Sleep Stories' feature had a significant impact on the popularity of the Calm app. When the company noticed in 2016 that many customers were using Calm to fall asleep, they launched 'Sleep Stories', a library of bedtime stories for adults. This innovative strategy was well-received by users, contributing to the app's success. In 2019, the Calm app was downloaded 60 million times, a testament to its popularity and the effectiveness of its features like 'Sleep Stories'.

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Esta inovação levou ao enorme sucesso do aplicativo – em 2019, teve mais de 180 milhões de ouvintes de seus 2 milhões de assinantes. E a taxa anual de $70 não assustou os usuários. Como resultado, o Calm expandiu-se para a indústria global de bem-estar de $4,2 trilhões, adicionando aulas de autoaperfeiçoamento, rotinas de alongamento e músicas relaxantes. "Queremos cobrir todos os aspectos da aptidão mental", disse Michael Acton Smith, co-fundador e co-CEO do aplicativo Calm à "Fast Company"."

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The Calm app might have faced several challenges while expanding into the global wellness industry. These could include competition from other wellness apps, convincing users to pay the annual fee, and ensuring the quality and effectiveness of their new offerings like self-improvement classes, stretching routines, and relaxing tunes. To overcome these challenges, Calm likely focused on differentiating itself from competitors, providing value for the annual fee, and ensuring high-quality offerings. It's also possible that they leveraged their existing user base and reputation to gain traction in the new market.

Michael Acton Smith, as the co-founder and co-CEO of the Calm app, played a pivotal role in its success. His vision and leadership guided the company's innovative approach to mental fitness. He led the expansion of the app into various aspects of the global wellness industry, including self-improvement classes, stretching routines, and relaxing tunes. His commitment to covering all aspects of mental fitness contributed significantly to the app's popularity and success.

Other companies can learn from the success of the Calm app in the wellness industry by focusing on innovation and diversification. Calm started as a meditation app but expanded into the wellness industry by adding self-improvement classes, stretching routines, and relaxing tunes. This shows the importance of evolving with the market needs and expanding the product offerings to cater to a wider audience. Additionally, Calm's success also highlights the value of a subscription-based model, which ensures a steady revenue stream. Lastly, companies can learn about the importance of mental fitness and wellness, as emphasized by Calm's co-founder and co-CEO.

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