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Sinossi

La negligenza nella gestione del ciclo di vita del prodotto (PLM) porta alla perdita di opportunità, a una significativa riduzione del ciclo di vita del prodotto o, peggio ancora, alla rapida scomparsa del prodotto dal mercato. La buona notizia è che il nostro mazzo Gestione del Ciclo di Vita del Prodotto è progettato per aiutare gli sforzi di miglioramento del prodotto e delle vendite dei manager e aiutarli a stabilire le priorità, programmare future espansioni della produzione e iniziative di marketing, prevedere l'appiattimento delle curve di vendita e garantire il successo continuo del prodotto.

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Questions and answers
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Almost any company that produces a product could benefit from Product Lifecycle Management (PLM), but let's take the example of a tech company like Apple. Apple constantly innovates and releases new products, so effective PLM is crucial. In the introduction phase, PLM would help Apple in planning and developing a new product like the iPhone. In the growth phase, PLM would assist in scaling production and managing increasing demand. During the maturity phase, PLM would aid in identifying when sales start to plateau and planning for updates or new models. Finally, in the decline phase, PLM would help in managing the phasing out of the product and the introduction of replacements. Thus, PLM can help Apple in managing its products effectively throughout their lifecycle.

Yes, there are numerous case studies that demonstrate the effectiveness of Product Lifecycle Management (PLM). Companies like Siemens, Boeing, and Airbus have successfully implemented PLM strategies to manage their product lifecycles, resulting in improved efficiency, reduced costs, and enhanced product quality. However, the specifics of these case studies may not be detailed in the content provided.

Product Lifecycle Management (PLM) has several practical applications in the manufacturing industry. It aids in managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal. PLM can be used to assign priorities, schedule future production expansion, and plan marketing initiatives. It can also help in preplanning for flattening sales curves and ensuring the product's ongoing success. Furthermore, PLM can assist in identifying potential opportunities and preventing a product's quick disappearance from the market.

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Evidenze della slide

Comunicate i vantaggi della gestione del ciclo di vita del prodotto al vostro team. Essi possono includere: miglioramento della qualità del prodotto e della reputazione del marchio, riduzione dei costi di prototipazione, scoperta di opportunità di vendita e contributi al fatturato e altro ancora.

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Applicate i principi di gestione dei processi aziendali snelli nella vostra gestione del ciclo di vita del prodotto, poiché il Lean BPM funziona in ogni fase del processo PLM, mettendo il miglioramento continuo in primo piano in ogni fase.

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Quando create e valutate la vostra roadmap PLM, tenete conto dei seguenti fattori: innovazione, tempo di consegna dell'ordine, tempo di ciclo, vita del prodotto, sprechi e affidabilità, reclami di garanzia, l'accuratezza della fornitura e il feedback dei clienti.

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Questions and answers
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Product Lifecycle Management (PLM) aids in discovering sales opportunities and revenue contributions by providing a structured approach to manage the entire lifecycle of a product. It helps in identifying potential markets and customer needs during the initial stages of product development. This allows businesses to strategize and plan their production, marketing, and sales activities accordingly. PLM also helps in reducing prototyping costs and improving product quality, which can lead to increased sales and revenue. Furthermore, it enables continuous improvement in every stage of the product lifecycle, which can result in enhanced customer satisfaction and repeat business.

Product Lifecycle Management (PLM) can help in reducing prototyping costs in several ways. Firstly, it allows for better planning and forecasting which can lead to more accurate budgeting for prototypes. Secondly, PLM can help in identifying potential design issues early in the process, thus reducing the need for multiple prototypes. Thirdly, it can streamline the prototyping process by improving communication and collaboration among team members, thereby reducing time and resources spent on unnecessary iterations. Lastly, PLM can provide valuable data and insights that can be used to improve the efficiency and effectiveness of the prototyping process.

Product Lifecycle Management (PLM) contributes to improved product quality and brand reputation in several ways. Firstly, it allows for a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate retirement or disposal. This process ensures that all aspects of the product are thoroughly reviewed and improved upon, leading to a higher quality product. Secondly, PLM involves continuous monitoring and feedback, which helps in identifying and rectifying any issues promptly, thereby maintaining the product's quality. Lastly, a well-managed product lifecycle enhances the brand's reputation as it demonstrates the brand's commitment to quality and customer satisfaction.

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Panoramica

Il ciclo di vita del prodotto è il processo che un prodotto attraversa dalla sua introduzione al suo declino o rimozione dal mercato. È vero che alcuni prodotti rimangono in uno stato di maturità per un lungo periodo di tempo, tuttavia, tutti i prodotti alla fine escono dal mercato a causa di diversi fattori, come la saturazione, la concorrenza, il cambiamento delle tendenze, la diminuzione della domanda e delle vendite.

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Companies can implement Product Lifecycle Management (PLM) in their operations to pre-plan flattening sales curves by integrating it into their strategic planning. This involves understanding the different stages of a product's life cycle - launch, growth, maturity, and decline.

During the launch and growth stages, companies should focus on increasing market share and customer awareness. In the maturity stage, they should aim to maximize profitability while defending market share.

In anticipation of the decline stage, companies can use PLM to plan for product updates, enhancements, or new products to replace the declining one. This can help maintain sales and profitability.

Moreover, using PLM tools can provide valuable insights into product performance, customer preferences, and market trends, enabling companies to make informed decisions and plan effectively for potential sales decline.

Product Lifecycle Management (PLM) is a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate retirement or disposal. PLM is different from other business management frameworks in several ways. For instance, compared to Project Management, PLM is more holistic, focusing on the entire product life cycle rather than a specific project. Compared to Supply Chain Management, PLM is more internally focused, dealing with processes within the company, while SCM deals with external processes like logistics and distribution. Compared to Quality Management, PLM is broader, encompassing all aspects of a product's life, while QM focuses on ensuring the product meets certain standards of quality.

Yes, there are numerous case studies that demonstrate the effectiveness of Product Lifecycle Management (PLM). These case studies span various industries and highlight how PLM can help companies manage their product's lifecycle, from inception to retirement, effectively. They show how PLM can lead to improved product quality, reduced time to market, and cost savings. However, the specific case studies are not mentioned in the content provided.

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Applicazione

Secondo Theodore Levitt, professore di Marketing alla Harvard Business School, le seguenti sono le quattro fasi del Ciclo di Vita del Prodotto:

  1. Sviluppo del Mercato – il periodo in cui un nuovo prodotto viene introdotto per la prima volta sul mercato con una domanda provata, ma senza la piena prova tecnica sotto tutti gli aspetti. In questa fase, le vendite sono generalmente basse e aumentano lentamente.
  2. Crescita del Mercato (noto anche come "Fase di Decollo") – il periodo in cui la domanda inizia ad accelerare e la dimensione del mercato totale si espande rapidamente.
  3. Maturità del Mercato – il periodo in cui la domanda si stabilizza e cresce, per lo più solo al tasso di sostituzione e di formazione di nuove famiglie.
  4. Declino del Mercato – il periodo in cui il prodotto inizia a perdere il suo fascino per i consumatori e le vendite diminuiscono.
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The 'Market Decline' stage in product lifecycle management is typically characterized by several factors. Firstly, the product may lose its appeal to consumers due to the emergence of new, more innovative products or changes in consumer preferences. Secondly, market saturation can occur, where the product has reached its maximum potential in the market. Thirdly, external factors such as economic downturns, regulatory changes, or shifts in industry trends can contribute to the decline. Lastly, internal factors such as poor product performance, lack of support, or strategic decisions to discontinue the product can also lead to a decline.

The 'Market Maturity' stage in a product's lifecycle is characterized by a leveling out of demand. During this stage, the product has reached its peak in the market and demand grows mostly at the replacement and new family-formation rate. This means that most of the sales are from customers replacing their old products or new customers entering the market. The rate of growth of demand slows down and the market becomes saturated with the product.

The 'Market Growth' stage, also known as the 'Takeoff Stage', in product lifecycle management is characterized by a rapid increase in demand and expansion of the total market size. This is the period when the product has been introduced to the market, and the demand for it begins to accelerate. Sales typically grow rapidly during this stage.

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Studio di caso

Spuntini per bambini biologici Plum

IDEO, una società di consulenza e design focalizzata sull'innovazione, ha aiutato il produttore di cibo per bambini biologico, Plum, a ripensare il familiare imballaggio del cibo per bambini.

Secondo il sito web di IDEO, "Plum ha chiesto a IDEO di aiutarla a progettare un imballaggio non a sacchetto che potesse mettere in mostra la vivacità degli ingredienti al suo interno."

IDEO ha raccolto informazioni cruciali che hanno aiutato la produzione del prototipo e il design finale. Ad esempio, il fatto che nulla può sostituire la sensazione di creare un legame intimo con un bambino attraverso l'alimentazione con il cucchiaio. O che il cibo per bambini viene spesso sprecato se un genitore non riesce a ricordare da quanto tempo un prodotto è nel frigorifero. O che le famiglie faticano a capire come alimentare i loro bambini in viaggio senza fare disordine. Tenendo presente tutte queste informazioni, il team di IDEO ha ideato una ciotola trasparente che permette ai consumatori di vedere il colore naturale del cibo di Plum. "Un coperchio richiudibile rende facile per i genitori conservare il cibo tra un pasto e l'altro, e il contenitore include una funzione che permette loro di tenere traccia del giorno in cui hanno aperto il pacco per assicurarsi di non buttare via del cibo perfettamente buono."Infine, il nuovo pacchetto è facilmente e sicuramente impilabile e include un avvallamento nel coperchio per permettere ai genitori di appoggiare un cucchiaio, rendendo l'esperienza di alimentazione molto più pulita e igienica," condivide IDEO sul loro sito web.

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Common challenges in applying the Product Lifecycle Management (PLM) framework include lack of understanding of the framework, resistance to change, and lack of proper resources. These can be overcome by providing adequate training to understand the framework, creating a culture that embraces change, and allocating sufficient resources for the implementation of PLM.

A company that could benefit from the Product Lifecycle Management (PLM) framework is Apple Inc. Apple Inc. is known for its innovative products like the iPhone, iPad, and Mac computers. The PLM framework could help Apple in managing the entire lifecycle of its products from inception, through engineering design and manufacture, to service and disposal. For instance, in the design phase, PLM can help in managing versions of product designs and prevent errors. During the manufacturing phase, PLM can assist in planning, forecasting, and producing the right quantity of products. In the service phase, PLM can help in managing repairs, replacements, and product recalls if necessary. Overall, PLM can help Apple in reducing costs, improving product quality, and reducing time-to-market.

Product Lifecycle Management (PLM) framework can significantly contribute to reducing food waste. It does so by managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal. For instance, in the food industry, PLM can help in tracking the shelf life of products, ensuring efficient inventory management, and facilitating timely distribution to prevent food from spoiling. It can also aid in designing packaging that extends the product's life or allows consumers to better track the product's freshness, as seen in the IDEO case where a resealable lid was designed to track the day the pack was opened. This helps in preventing the disposal of perfectly good food.

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