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Sinopsis

Los clientes buscan empresas que puedan anticipar sus necesidades y personalizar experiencias para ellos. Es por eso que el proceso de la hoja de ruta del producto es una parte esencial de cualquier planificación estratégica. Aproveche nuestra presentación de diapositivas Hoja de Ruta del Producto personalizable para comunicar visualmente la dirección de su producto a equipos internos y externos y socios y desarrollar productos de los que la gente habla maravillas.

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25 questions and answers
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A product roadmap can help in aligning a team's goals and objectives by providing a clear vision and direction for the product. It outlines the strategic plan and the steps needed to achieve it, which helps in aligning the team's efforts towards a common goal. It also facilitates communication and collaboration among team members, ensuring everyone is on the same page.

Some strategies to engage external teams and partners with a product roadmap include: sharing the roadmap regularly to keep them updated, involving them in the planning process to get their input and buy-in, using visual aids to communicate the direction of the product, and providing clear explanations of the roadmap to ensure understanding. It's also important to be open to feedback and make adjustments based on their suggestions.

A product roadmap can help in identifying potential challenges by providing a visual representation of the product's direction. It allows teams to anticipate potential obstacles in the product's development and strategize on how to overcome them. It also helps in aligning the team's efforts and ensuring everyone is working towards the same goals.

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Destacados de la diapositiva

La presentación de la hoja de ruta del producto discute la dirección del producto, por lo que establecer una agenda es crucial. Establezca una agenda clara con esta diapositiva, teniendo en cuenta a su audiencia. Este paso proporcionará una visión general de qué esperar.

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Con esta diapositiva, comparta su visión del producto como parte de la estrategia y dirección del producto más amplia. Incluya una explicación del modelo de negocio del producto, iniciativas y competidores. Considere usar nuestros Fondos de Video.

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Como gerente de producto o propietario de un negocio, desea recopilar la mayor cantidad de comentarios e información valiosa posible sobre el producto. Utilice esta diapositiva para responder a las preguntas de su audiencia y solicitar comentarios, sugerencias y reacciones.

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25 questions and answers
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A product roadmap presentation can help in identifying and addressing gaps in the product strategy by providing a clear direction and vision of the product. It includes an explanation of the product's business model, initiatives, and competitors. This presentation allows for feedback and valuable information gathering about the product, which can highlight any gaps in the strategy. It also provides an opportunity to answer questions and ask for comments, suggestions, and reactions, which can further help in identifying and addressing any gaps.

There are several ways to make a product roadmap presentation more engaging and interactive. First, setting a clear agenda is crucial. This provides an overview of what to expect and keeps the audience engaged. Second, sharing your vision of the product as part of the wider product strategy and direction can help the audience understand the product's business model, initiatives, and competitors. Consider using video backgrounds to make your presentation more visually appealing. Lastly, as a product manager or business owner, you should use the presentation to gather as much feedback and valuable information as possible. Encourage your audience to ask questions and provide comments, suggestions, and reactions.

A product roadmap presentation can foster a culture of transparency and collaboration by clearly outlining the direction of the product. It sets a clear agenda and provides an overview of what to expect. It also shares the vision of the product as part of the wider product strategy and direction, including the business model, initiatives, and competitors. Furthermore, it provides an opportunity to gather feedback and valuable information about the product, encouraging comments, suggestions, and reactions from the audience.

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Resumen

Según la encuesta de Harvard Business Review de 2017, solo cuatro de cada 10 encuestados dijeron que han utilizado o utilizarán datos del cliente para personalizar el análisis de los datos del cliente para crear un servicio al cliente, ventas y procesos de desarrollo de productos más personalizados y anticipatorios. Por lo tanto, construir y presentar una ruta de producto es vital para adelantarse a la competencia. Las rutas de producto son más importantes porque comunican los beneficios clave del producto con los stakeholders internos y externos y ayudan a la estructura de alineación del equipo en las prioridades.

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23 questions and answers
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A product roadmap can be used to improve customer service by providing a clear vision and direction for the product development process. It helps in aligning the team's efforts towards achieving customer satisfaction. The roadmap can be used to anticipate customer needs and preferences based on data analysis, which can lead to more personalized and effective customer service. It also helps in communicating the product's benefits to both internal and external stakeholders, which can enhance the overall customer experience.

There are several ways to present a product roadmap to external stakeholders. One way is to use a visual presentation tool, such as a PowerPoint or a digital roadmap software. This allows you to visually represent the product's development timeline, key milestones, and strategic objectives. Another way is to provide a written document that outlines the product's roadmap in detail. This can include the product's features, benefits, and the timeline for its development and release. It's also important to tailor the presentation to the audience. For example, for non-technical stakeholders, it might be more effective to focus on the product's benefits and high-level objectives, rather than technical details.

A product roadmap can be used to align a team's priorities by providing a clear vision and direction for the product's development. It outlines the key milestones and objectives, helping the team understand what needs to be achieved and when. This ensures that everyone is working towards the same goals, reducing confusion and misalignment. It also helps in prioritizing tasks and resources, as the team can clearly see what is most important for the product's success.

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Aplicación

En su artículo para el "Consejo de Tecnología de Forbes", Brian de Haaff, cofundador y CEO de Aha! - el software de planificación de marketing y mapa de ruta del producto, recomienda una serie de mejores prácticas sobre cómo los gerentes de producto y los propietarios de empresas pueden construir mapas de ruta de productos centrados en el cliente.

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1. Crear personajes

Para comenzar, averigüe qué quieren y necesitan sus posibles clientes. Una forma de hacer esto es reuniéndose con equipos orientados al cliente y obteniendo sus percepciones. Una vez que tenga los datos, puede crear un perfil para cada tipo de cliente que tenga.

2. Definir iniciativas estratégicas

Las iniciativas son cruciales para su mapa de ruta, ya que representan las principales áreas de inversión. Las iniciativas normalmente están limitadas en el tiempo, dice Haaff, y reflejan cuándo se completará el trabajo. Para que sus iniciativas sean efectivas, concéntrese en los puntos de dolor que sus clientes están tratando de remediar.

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3. Conecta el trabajo

Según Haaff, "orientado al cliente" no es lo mismo que "controlado por el cliente". "Orientado al cliente" significa que la estrategia del producto se basa en una comprensión profunda de los problemas, deseos y necesidades del cliente. Conectar el trabajo planificado con esta estrategia significa priorizar las características que ayudarán a alcanzar los objetivos y mantener a los clientes satisfechos.

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A customer-driven strategy can be adapted as customer needs evolve by continuously understanding and analyzing the customer's problems, desires, and needs. This can be done through regular customer feedback, market research, and trend analysis. The strategy should be flexible enough to prioritize and implement changes that will help achieve goals and keep customers happy.

Not having a customer-driven strategy can lead to a disconnect between the company and its customers. It may result in the company developing products or services that do not meet the needs or desires of the customers, leading to lower customer satisfaction and potentially lower sales. It can also make it more difficult for the company to prioritize its work effectively, as it may not be clear which features or improvements will have the most impact on customer satisfaction.

A customer-driven strategy can be measured and evaluated through various methods. One way is by tracking customer satisfaction levels through surveys and feedback. Another is by monitoring the success of the products or services in the market, which can be reflected in sales figures or market share. Additionally, the effectiveness of a customer-driven strategy can be evaluated by how well it aligns with the company's overall goals and objectives.

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4. Compartir el plan

Construir un producto que la gente amará es casi imposible sin conseguir el apoyo de los interesados internos. Una hoja de ruta impulsada por el cliente está diseñada para ayudarte a comunicar la visión estratégica y demostrar cada giro y vuelta del camino que llevará al éxito.

"Cuando presente la ruta del producto a diferentes audiencias, destaque cómo su plan se relaciona con lo que es más relevante para ellos. Los ejecutivos pueden querer una visión general del producto y los plazos para los grandes trabajos, mientras que el soporte probablemente querrá ver una vista detallada de las características que su equipo solicitó. Mostrar la información correcta a las audiencias correctas puede ayudarle a obtener la aprobación para el plan y para su producto," recomienda Haaff.

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5. Obtenga la opinión del cliente

Establecer bucles de retroalimentación abiertos es la forma comprobada de mantenerse en el camino con su producto en desarrollo. Haaff sugiere usar un portal de ideas en línea donde los clientes tienen la voz y el poder para compartir sus comentarios, preocupaciones y sugerencias para la mejora del producto.

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6. Sigue refinando

Sigue refinando y aprendiendo, dice Haaf, para que puedas aprender algo en relación a tu estrategia general. "Podría venir directamente de los clientes, de colegas con conocimientos sobre los clientes o de tu propia investigación de mercado. Sea cual sea la fuente, sé flexible, y no tengas miedo de ajustar tu mapa de ruta según sea necesario", dice.

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