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¿Necesita una plantilla de presentación para impresionar a los inversores? Explicaremos qué es una presentación, cómo utilizar nuestra plantilla Presentación Definitiva (Parte 4) para comenzar y, si lee hasta el final, aprenderá una de las principales métricas que la mega firma de capital de riesgo Andressen Horowitz utiliza para evaluar el potencial de una startup. ¿Por qué parece que las presentaciones más financiadas siguen todas el mismo formato? Ya sea que hable de Airbnb… Uber… Facebook… O Youtube… todas estas empresas siguieron un formato similar para presentar a los inversores de capital de riesgo y obtener millones de dólares en inversión.

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23 questions and answers
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To use a pitch deck template effectively, you should first understand what a pitch deck is and its purpose. It's a presentation used to provide your audience with a quick overview of your business plan. You'd typically use a pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders. Some tips include: keeping it simple, making sure your message is clear and concise, telling a story, and using visuals to support your message. Also, it's important to tailor your pitch deck to your audience and always be prepared to answer any questions.

A pitch deck can help establish a startup's credibility and potential by effectively communicating the business model, vision, and strategy of the startup to potential investors. It provides a clear and concise overview of the startup's value proposition, market opportunity, competitive advantage, financial projections, and team. This information can help investors assess the viability and potential of the startup, thereby enhancing its credibility.

There are numerous resources available for creating an effective pitch deck. Some of the most popular ones include online templates and guides, such as those provided by Slidebean, Canva, or Sequoia Capital. These resources often provide step-by-step instructions and examples of successful pitch decks. Additionally, you can also seek advice from mentors, industry experts, or startup incubators. Lastly, studying the pitch decks of successful companies like Airbnb, Uber, Facebook, and Youtube can also provide valuable insights.

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Nuestra plantilla Presentación Definitiva (Parte 4) totalmente personalizable incluye todas las diapositivas principales que necesita para presentar su empresa a los inversores, desde las diapositivas de problema y solución, el equipo y las diapositivas de descripción general de la empresa, así como diapositivas para mostrar su modelo de negocio, demostrar su producto o destacar cómo crea valor para los clientes. También cubriremos diapositivas sobre el tamaño del mercado, la validación del mercado, la demografía y las proyecciones financieras. Ahora, desglosemos cómo se utilizan estas diapositivas para mejorar sus posibilidades de obtener financiación de los inversores de capital de riesgo.

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23 questions and answers
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Data and analytics can be used in a pitch deck in several ways. They can be used to demonstrate the market size and validation, showing potential investors the potential for growth and profitability. They can also be used in the business model slide to show how the company creates value for its customers. Additionally, data and analytics can be used in the financial projections slide to provide a realistic forecast of the company's financial future. Lastly, they can be used in the demographics slide to show who the company's target customers are and how the company plans to reach them.

A pitch deck can be used to demonstrate a company's market positioning by including slides that showcase the company's business model, product demo, and how the company creates value for its customers. It can also include slides on market size, market validation, demographics, and financial projections. These slides collectively help in demonstrating the company's position in the market.

Visuals can be used effectively in a pitch deck in several ways. Firstly, they can be used to simplify complex information, making it easier for the audience to understand. This could include using graphs or charts to represent financial data or market size. Secondly, visuals can be used to tell a story, such as demonstrating the problem and solution through a series of images or diagrams. Thirdly, visuals can be used to highlight key points or data, drawing the audience's attention to the most important information. Lastly, visuals can be used to create an emotional connection with the audience, such as using images that resonate with the audience's experiences or aspirations.

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Destacados de la herramienta

Comience con un problema y una solución

El aspecto más importante de cualquier presentación es establecer el problema que su empresa pretende resolver. Sin un problema real que resolver, no hay necesidad de su negocio.Por ejemplo, ¿sabías que una de las primeras ideas de negocio del fundador de WeWork, Adam Neumann, eran rodilleras para bebés? Los bebés han gateado por sí mismos durante siglos, por lo que esto no era un problema real. Un espacio de oficina económico era una idea mucho mejor.

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25 questions and answers
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A business can pivot by reassessing their business model, identifying a new problem that needs solving, and developing a solution for it. This may involve market research, customer feedback, and brainstorming sessions. The new problem and solution should be compelling enough to attract investors. It's also important to communicate the pivot effectively to stakeholders, including investors, to gain their support.

Some strategies for showcasing problem-solving in a pitch deck include: 1. Clearly defining the problem: Start by explaining the problem your business aims to solve. This sets the stage for your solution. 2. Presenting your solution: After defining the problem, present your solution. This should be clear and concise. 3. Demonstrating your solution's effectiveness: Use data, case studies, or testimonials to show how your solution effectively solves the problem. 4. Comparing with alternatives: Show how your solution is better than other existing solutions. This could be in terms of cost, efficiency, or other factors. 5. Showing your plan: Outline your plan for implementing your solution. This shows that you have a clear path forward.

A business can use customer feedback to identify a real problem by actively listening to their customers' experiences, complaints, and suggestions. This feedback can highlight areas where the business is not meeting customer expectations or where a product or service could be improved. By analyzing this feedback, a business can identify common issues or trends that indicate a real problem that needs to be addressed.

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Estas diapositivas de Problema y Solución comunican a los inversores los cuatro principales puntos de dolor de tu mercado objetivo y las cuatro principales ventajas de tu solución. Por ejemplo, los cuatro principales puntos de dolor que resuelven las rodilleras para bebés son nada. Las cuatro principales "ganancias del cliente" que proporciona tu producto o servicio establecen la propuesta de valor de tu empresa, que son los beneficios tangibles que los clientes reciben con tu producto. Si no logras este aspecto de tu presentación, los inversores de capital de riesgo o los inversores ángeles no verán el valor del resto de tu presentación. (Diapositiva 3 + 4)

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25 questions and answers
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One strategy is to clearly identify and communicate the top four main pain points of your target market and how your product or service addresses these. This sets up your company's value proposition, which is the tangible benefits customers receive with your product. It's crucial to effectively communicate this aspect of your pitch, as it helps potential investors see the value of your product or service.

Some potential challenges in demonstrating the tangible benefits of a product or service to investors could include: difficulty in quantifying the benefits, the benefits may not be immediately apparent, the product or service may be in a new or unproven market, or the investors may not fully understand the product or service.

Some examples of products or services that have successfully demonstrated their tangible benefits to investors include tech startups like Uber and Airbnb, which have clearly communicated the value they provide to their customers. Other examples include innovative products like Tesla's electric cars or Apple's iPhones, which have revolutionized their respective markets and provided significant returns for their investors.

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Proporciona una visión general del equipo y la empresa

Después de una propuesta de valor establecida, necesitas compartir por qué estás mejor equipado para proporcionar este valor. Esta diapositiva destaca a tu equipo fundador, sus roles y sus puntos de experiencia más relevantes. Este aspecto de tu presentación es vital porque los inversores de capital de riesgo necesitan saber que el equipo puede entregar.

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¿Te preguntas cuál es el fondo correcto para tu equipo? Los datos del libro Super Fundadores encontraron que poco más del 50% de todas las empresas de mil millones de dólares tenían un fondo de negocios, mientras que el 49% tenía antecedentes técnicos.Más del 70% de todos los directores ejecutivos de startups de mil millones de dólares tenían menos de un año de experiencia laboral relevante o en la industria. Y solo una de cada cinco empresas de mil millones de dólares fue fundada por un solo fundador. Sin embargo, casi un tercio de todas las empresas fueron fundadas por un dúo. Para obtener más información sobre esto, consulte el enlace a nuestro resumen.

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11 questions and answers
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The Ultimate Pitch Deck template can help in showcasing your business model and value creation to customers by providing a structured format to present key aspects of your business. It includes slides for presenting your team, product or service, market size, business model, marketing strategy, financials, and more. This allows you to clearly communicate your value proposition, how you create value, and how you plan to capture value in the market. It's designed to impress investors and potential partners, highlighting the strengths and potential of your business.

The common trend in the number of founders in billion-dollar companies is that they are typically not founded by a single individual. Only one in five billion-dollar companies was founded by a single founder. However, nearly a third of all companies were founded by a duo.

Industry or relevant work experience plays a significant role in the success of billion-dollar startups. However, data suggests that over 70% of all chief executives of billion-dollar startups had less than a year of industry or relevant work experience. This indicates that while experience is important, other factors such as innovation, leadership skills, and the ability to adapt and learn quickly may be equally or even more critical in driving the success of these startups.

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Ahora, esta diapositiva de descripción general de la empresa debe decirles a los inversores quién es usted como empresa. Incluya una historia de fundación, así como una declaración de misión fácil de digerir para solidificar la propuesta de valor de antes. Recuerde: Su presentación no se trata de cuán impresionantes son los detalles técnicos, sino de cuán bien fluye su historia. Muchas ideas de negocios provienen de experiencias personales y dificultades personales, por lo que una historia real nunca es algo malo. Pero si su historia de origen no proviene de alguna experiencia personal profunda, aún debería apelar a la condición humana general en su presentación para que las personas puedan empatizar con usted y su visión. (Diapositiva 7)

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Otra visualización de la diapositiva de descripción general de la empresa proporciona su historia de origen contada a través de números clave, como el año en que se fundó, cuánto financiamiento o ingresos ha generado hasta ahora y cuán grande es su equipo.Recuerde: esto no es algún documento interno aburrido como un informe de progreso, es un documento orientado al exterior donde selecciona los aspectos más impresionantes de su empresa y los traduce a un lenguaje que cualquiera puede entender. (Diapositiva 8)

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13 questions and answers
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A pitch deck can highlight the value a company brings to its customers by clearly articulating the problem the company solves, how it solves it, and why it does it better than anyone else. This can be done through a combination of compelling storytelling, data, and visuals. It's important to focus on the benefits to the customer, not just the features of the product or service. The value proposition slide is a key component of this, where the company's unique selling proposition and how it meets the needs and wants of the customer are presented.

A company's funding and revenue play a crucial role in a pitch deck presentation. They serve as key indicators of the company's financial health and growth potential. Investors often look at these figures to assess the viability of the business model and the potential return on their investment. Moreover, showcasing impressive funding and revenue figures can help to build credibility and trust with potential investors or partners.

Translating the company's achievements into a language that anyone can understand in a pitch deck is crucial for several reasons. Firstly, it ensures that the information is accessible to a wide range of potential investors, partners, or customers, regardless of their background or expertise. Secondly, it helps to clearly communicate the value and potential of the company, making it easier for others to see the benefits of investing or partnering. Lastly, it demonstrates the company's ability to effectively communicate and engage with diverse audiences, which is a valuable skill in today's global business environment.

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Modelo de negocio, demostración del producto y valor para los clientes

Ahora que ha establecido quién es usted y el por qué de lo que hace, su presentación debe establecer el cómo, es decir, cómo planea ejecutar esta visión. Por ejemplo, esta diapositiva del modelo de negocio muestra las complejidades de su modelo de negocio de una manera simple y directa. (Diapositiva 11)

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10 questions and answers
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Demonstrating the intricacies of your business model in a pitch deck is important because it gives potential investors or partners a clear understanding of how your business operates and generates revenue. It helps them assess the viability and potential profitability of your business. Moreover, it shows your strategic thinking and planning, which can build confidence in your ability to execute the business plan.

A pitch deck can effectively communicate the execution plan of a business vision by clearly outlining the business model and the steps the company will take to achieve its goals. This can be done through a series of slides that detail the company's strategy, key milestones, and timelines. It's important to keep the information concise and easy to understand, using visuals where possible to aid comprehension. The pitch deck should also demonstrate the company's unique value proposition and how it differentiates from competitors.

The key elements to include in a business model slide for a pitch deck are:

1. Value Proposition: What unique value does your product or service provide to customers?

2. Customer Segments: Who are your target customers?

3. Channels: How will you reach your customers?

4. Customer Relationships: How will you maintain and build relationships with your customers?

5. Revenue Streams: How will your business make money?

6. Key Resources: What resources are necessary to deliver your value proposition?

7. Key Activities: What key activities does your business need to perform to deliver its value proposition?

8. Key Partnerships: Who are your key partners and suppliers?

9. Cost Structure: What are the main sources of cost in your business?

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Para un producto digital, es posible que desee incluir una demostración del producto de su interfaz de usuario y sus beneficios principales, como con esta visualización. Hay muchas variaciones de estas demostraciones de interfaz de usuario dentro de la presentación, así que asegúrese de descargar la versión completa para tener acceso a todas ellas. (Diapositiva 12)

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Y después de introducir estos detalles específicos, es posible que desee reiterar cómo este modelo de negocio y producto proporcionan valor a los clientes con esta diapositiva. Para obtener más diapositivas y herramientas que le ayuden a trazar su propuesta de valor, como un lienzo de propuesta de valor, puede descargar y personalizar nuestra presentación Propuesta de Valor.(Diapositiva 13)

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11 questions and answers
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The Ultimate Pitch Deck has several practical applications in a startup environment. Firstly, it can be used to present the business model and product value to potential investors or partners, helping to secure funding or strategic partnerships. Secondly, it can be used to clarify the startup's value proposition, ensuring all team members are aligned with the company's mission and goals. Lastly, it can be used as a tool for strategic planning, helping to identify key areas of focus and potential challenges.

Common challenges in using the Ultimate Pitch Deck may include understanding the purpose of each slide, tailoring the content to your specific business, and presenting the information in a compelling way. These challenges can be overcome by thoroughly researching your business and market, practicing your presentation skills, and seeking feedback from others.

The main components of the Ultimate Pitch Deck typically include: an introduction, problem statement, solution, business model, marketing strategy, competitive analysis, team, financial projections, and a call to action. Each component serves a specific purpose in the presentation, helping to tell a compelling story about the business to potential investors or partners.

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Tamaño del mercado, validación del mercado y demografía

Ahora, ¿qué pasa con el tamaño de su mercado? Cuando los inversores invierten, lo hacen basándose en un múltiplo de las ganancias futuras. Esta diapositiva muestra su mercado total alcanzable. Si miras nuestro video de arriba, explicamos por qué esto es importante para los inversores.(Diapositiva 16)

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¿Cómo demuestras a los inversores que puedes capturar este mercado objetivo? Utiliza la validación del mercado para resaltar la adecuación de tu producto al mercado. Si aún no tienes datos de ventas para compartir, puedes validar tus suposiciones de una manera diferente. Aunque tu producto es nuevo e innovador, existen precedentes que señalan el valor de tu negocio potencial. La validación del mercado no tiene que provenir de una empresa o producto que haga exactamente lo mismo. Más bien, es una evidencia que implica que se está gestando un cambio que valida tu producto.

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17 questions and answers
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Financial projections can be effectively presented in a pitch deck by using clear and concise graphs or charts that highlight the key figures. It's important to include a revenue forecast, a profit and loss statement, and a cash flow statement. These should be presented in a way that is easy to understand, with a focus on the most important figures. It's also crucial to provide a brief explanation for each projection to give context and show that the figures are realistic and based on sound assumptions.

Market size and demographics play a crucial role in a pitch deck as they help to validate your business idea. They provide evidence to potential investors that there is a substantial market for your product or service. By demonstrating that you understand your target market's demographics, you show that you have a clear idea of who your customers are, what they want, and how to reach them. This can significantly increase your chances of securing investment.

A pitch deck can impress investors or potential partners by clearly demonstrating the value proposition of your business. It should succinctly explain what your company does, why it's unique, and how it plans to achieve its goals. The deck should also include market validation to highlight your product-market fit. If you don't have sales data, you can validate your assumptions in a different way, such as pointing to precedents that indicate the value of your potential business. The design of the deck should be professional and engaging, and the information should be presented in a logical and easy-to-follow format.

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Por ejemplo, digamos que ves la transición al coche eléctrico sucediendo. Al mismo tiempo, ves que más empleados quieren hacer la transición al trabajo remoto a tiempo completo. Ambas tendencias podrían validar un servicio de suscripción de compartición de vehículos eléctricos, donde las personas comparten coches que utilizan con menos frecuencia en lugar de comprar coches nuevos caros.Una rápida búsqueda en Google muestra que hay MUCHAS empresas haciendo exactamente eso! Finalmente, como parte de tu investigación de mercado, querrás compartir la información demográfica de tu persona objetivo en términos de género, edad, nivel de ingresos y lo que valoran. (Diapositivas 15 y 17)

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3 questions and answers
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When conducting market research for a business idea like EV sharing subscription service, consider the following key factors:

1. Market Size: Determine the potential size of the market. How many people are likely to use this service?

2. Customer Demographics: Understand who your potential customers are. What are their age, gender, income level, and what do they value?

3. Competition: Identify your competitors. What are they offering and at what price?

4. Trends: Keep an eye on the trends. For instance, the transition to electric cars and remote work could validate your business idea.

5. Customer Needs: Identify the needs of your potential customers. Why would they prefer sharing cars instead of buying new ones?

6. Regulatory Environment: Understand the laws and regulations related to your business.

Demographic information of target personas can significantly influence the success of a business model like EV sharing subscription service. Understanding the age, gender, income level, and values of your target audience can help tailor the service to meet their specific needs and preferences. For instance, if the target demographic is young, environmentally conscious individuals with moderate income, the business can focus on promoting the cost-effectiveness and eco-friendliness of the service. On the other hand, if the target audience is high-income professionals, the business might emphasize the convenience and luxury aspects of the service. Therefore, demographic information is crucial in shaping the business model, marketing strategy, and overall customer experience.

The potential benefits of an EV sharing subscription service in the context of remote work and electric car transition could be numerous. Firstly, it could provide a cost-effective solution for remote workers who need a vehicle occasionally but not frequently enough to justify the cost of owning an electric vehicle. Secondly, it could accelerate the transition to electric vehicles by making them more accessible to a wider range of people. Thirdly, it could reduce the environmental impact of transportation by maximizing the usage of each vehicle and reducing the number of vehicles needed overall. Lastly, it could create new business opportunities and jobs in the EV sharing industry.

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Estudio de caso: El consejo de Andressen Horowitz

Entonces, ¿cómo calculas el tamaño total de tu mercado de una manera que le gustaría a una firma de capital de riesgo de primer nivel como Andressen Horowitz? En lugar de la forma clásica de calcular el TAM basado en la cuota de mercado de un tamaño total de mercado, Andressen Horowitz prefiere lo que ellos llaman un análisis "de abajo hacia arriba" que cuenta el tamaño de tu mercado por el perfil del cliente objetivo, su disposición a pagar por tu producto, y cómo comercializarás y venderás el producto a ellos.

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8 questions and answers
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The practical applications of the bottoms-up analysis in a specific industry include determining the total addressable market size. This is done by identifying the target customer profile, understanding their willingness to pay for your product, and strategizing how to market and sell the product to them. This approach allows businesses to have a more accurate and realistic estimation of their potential market size, rather than relying on broad market share estimates.

The main components of a bottoms-up analysis include the target customer profile, their willingness to pay for your product, and your strategy for marketing and selling the product to them.

The bottoms-up analysis aligns with digital transformation initiatives by providing a more targeted and customer-centric approach to market analysis. It focuses on understanding the specific needs and willingness to pay of the target customer profile, which is crucial in the digital transformation process. This approach allows businesses to identify and prioritize digital initiatives that will provide the most value to their customers, thereby increasing the likelihood of successful adoption and maximizing return on investment.

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Digamos que eres un negocio de comercio electrónico que quiere vender cepillos de dientes en China. Si lo calculaste basándote en el método clásico, podrías suponer que podrías capturar el 40% de toda la población de China, que es de más de mil millones de personas. Si vendieras el cepillo de dientes por un dólar, podrías ganar quinientos cuarenta millones de dólares al año. Pero esto sobreestima el tamaño del mercado y la dificultad de vender un cepillo de dientes a quinientos cuarenta millones de personas. Alternativamente, deberías calcular cuántos cepillos de dientes puedes vender realmente cada día en todos los lugares disponibles para ti.Esto no solo proporciona un número más preciso, sino que te hace pensar en las habilidades y recursos que necesitarás para llevar a cabo tu negocio.

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Para generar estas proyecciones, hemos creado un Plan de Negocios que compila todo lo anterior en múltiples ofertas de productos y suscripciones, teniendo en cuenta los gastos esperados. Incluso puede generar gráficos y tablas para visualizar como parte de tu presentación a los inversores. Si puedes respaldar tus suposiciones con datos duros, podría marcar la diferencia entre obtener financiación o no.

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8 questions and answers
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The Ultimate Pitch Deck template can significantly contribute to a company's chances of getting funded by providing a structured and professional format to present the company's vision, mission, business model, and financial projections. It includes all the top slides needed to impress investors, such as the company's product and subscription offerings, expected expenses, and even charts and graphs for visual representation. By backing up assumptions with hard data, it can make the difference between getting funded or not.

Backing up assumptions with hard data in the Ultimate Pitch Deck is crucial as it can make the difference between getting funded or not. Investors and potential partners are more likely to trust and invest in your ideas if they are supported by solid, factual data. This data provides evidence that your assumptions are not just speculations, but are based on real, quantifiable information. It adds credibility to your pitch and shows that you have done your homework, understand your market, and have a viable business plan.

The Ultimate Pitch Deck template aids in generating financial projections by compiling data across multiple product and subscription offerings while accounting for expected expenses. It can also generate charts and graphs to visualize as part of your investor pitch. If you can back up your assumptions with hard data, it could make the difference between getting funded or not.

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Aunque los VC quieren ver grandes números, muchas de las mejores empresas tenían mercados relativamente modestos al principio. Por ejemplo, eBay y Airbnb pensaban que sus cuotas de mercado eran mucho menores de lo que terminaron siendo. Debido a los efectos de red, estas plataformas crecieron a una escala mucho mayor que las estimaciones originales porque demostraron que podían hacer la parte difícil: ofrecer un servicio que resolviera un problema real para una pequeña comunidad. Luego, crecieron a partir de ahí. Para obtener más información como esta, echa un vistazo al excelente blog que A16z escribió sobre el tema aquí.

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Conclusión

¿Listo para presentar tu empresa a los inversores? Descarga esta nueva iteración de la Presentación Final para obtener más diapositivas sobre la solicitud, el tamaño del mercado, los prospectos objetivo, el ciclo de maduración de los leads, el marco de adquisición de clientes y paneles adicionales para ahorrar tiempo y horas de trabajo.

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