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Sinopse

Como você supera as barreiras de entrada no mercado? O que você precisa saber sobre as barreiras do mercado para ter uma estratégia de saída sólida para o seu negócio? Realize uma análise extensa e responda a estas perguntas e mais com a nossa apresentação Barreiras de Entrada e Saída 100% modificável. Determine a capacidade dos concorrentes de invadir sua indústria e mantenha-se informado e à frente em todos os momentos.

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Staying informed about market barriers can help a business stay ahead of its competitors by allowing the business to anticipate changes and adapt accordingly. It can help identify potential threats and opportunities, enabling the business to strategize and make informed decisions. Understanding market barriers also allows a business to create effective entry and exit strategies, which can give them a competitive edge.

Competitors play a significant role in the formation of market barriers. They can create barriers to entry by establishing strong brand identities, controlling key distribution channels, or leveraging economies of scale. Additionally, they can pose exit barriers if they dominate the market to such an extent that it's difficult for other companies to find a profitable exit strategy.

Conducting an extensive analysis can help in understanding market entry and exit barriers by providing insights into the competitive landscape, identifying potential threats and opportunities, understanding the regulatory environment, and assessing the market dynamics. It can help determine the ability of competitors to encroach on your industry, and stay informed and ahead at all times. This information can be used to formulate effective entry and exit strategies for your business.

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Destaques do slide

Use este slide para listar todas as barreiras de entrada artificiais (estratégicas) e naturais barreiras de entrada. Estas incluem altos custos de instalação e de P&D, preços predatórios, efeitos de rede, propriedade ou controle e outras barreiras.

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Com este slide, compartilhe seu conhecimento e dados sobre barreiras de saída. Estas barreiras incluem ativos altamente especializados e altos custos de saída: baixas de ativos e custos de fechamento e a perda de boa vontade do cliente.

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Preencha este slide com exemplos de barreiras de entrada e saída respaldados por dados quantitativos para apoiar suas descobertas. Incluímos a análise das barreiras de entrada e saída para o rival da Amazon, Alibaba, abaixo.

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Understanding entry and exit barriers is crucial for a solid business strategy as it helps in assessing the competitive landscape of the market. Entry barriers determine the ease or difficulty for new competitors to enter the market. If entry barriers are high, it can deter new entrants, thus reducing competition. On the other hand, exit barriers determine the ability of a company to leave the market. High exit barriers may result in a company continuing in an unprofitable market because the cost of leaving may be higher than staying. Therefore, understanding these barriers can help a business in strategic planning, decision making, and risk management.

Entry barriers for Alibaba include high set-up costs, predatory pricing, and network effects. Alibaba has a well-established network and customer base which makes it difficult for new competitors to enter the market. Additionally, Alibaba's pricing strategy can be aggressive, making it hard for competitors to match their prices. Exit barriers include highly specialized assets and high exit costs. Alibaba has invested heavily in its infrastructure and technology, which would be difficult to sell or repurpose for other uses. Exiting the market would also result in significant financial losses due to asset write-offs and closure costs.

Some potential barriers to exit when closing a business include highly specialized assets that may not be easily liquidated or transferred, high exit costs such as asset write-offs, closure costs, and potential penalties or fees associated with breaking contracts or leases. Additionally, there can be a significant loss of customer goodwill, which can impact the business's reputation and future endeavors.

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Visão geral

De acordo com a Investopedia, barreiras de entrada é um conjunto de fatores que impedem ou dificultam a entrada de novos participantes em um mercado ou setor industrial e limitam a concorrência. E barreiras de saída são obstáculos que impedem uma empresa de sair de um mercado, de acordo com a Accounting Tools.

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Exemplos de barreiras de entrada:

  • Capital intensivo
  • Padrões governamentais e requisitos de permissão
  • Propriedade intelectual
  • Altos custos de mudança
  • Acordos de distribuição
  • Acordos de fornecedor
  • Identidade de marca estabelecida

Exemplos de barreiras de saída:

  • Potencial de melhoria
  • Custos de redundância
  • Habilidades especializadas
  • Altos custos fixos
  • Custos de fechamento
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Aplicação

MBA Boost recomenda o seguinte método para identificar as barreiras de entrada e saída para o seu negócio:

  1. Identificar barreiras – descubra os fatores que tornam uma indústria acessível ou inacessível para novos entrantes. Além disso, liste os fatores que impediriam a saída de um negócio de uma indústria.
  2. Analisar o tamanho das barreiras – quando você mede os recursos e conexões necessários, pode controlar e superar melhor as barreiras de entrada. Também faz sentido identificar os custos diretos e residuais para a saída.
  3. Determinar a importância das barreiras – compare os níveis de recursos, habilidades, tecnologia e outros fatores com os necessários para superar as barreiras de entrada. Em seguida, identifique as etapas necessárias para os incumbentes aumentarem as barreiras de entrada. Por último, compare o custo de saída com o benefício e identifique as etapas necessárias para reduzir as barreiras de saída.
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To compare the cost of exit against the benefit, one needs to conduct a thorough cost-benefit analysis. This involves calculating the total cost of exit, including direct and residual costs, and comparing it with the potential benefits of staying in the industry. The benefits could be in terms of revenue, market share, or strategic advantages. If the cost of exit is higher than the benefits, it might be more advantageous to stay in the industry. To lower exit barriers, one can consider strategies such as selling assets, transferring employees, or negotiating termination clauses in contracts.

Incumbents can raise entry barriers in several ways. First, they can increase the level of resources, skills, and technology required to enter the industry, making it more difficult for new entrants to compete. Second, they can establish strong relationships with suppliers and customers, creating a network that is difficult for new entrants to penetrate. Third, they can lobby for regulatory changes that make entry more difficult. Lastly, they can engage in aggressive pricing strategies, such as predatory pricing, to deter new entrants.

Comparing the levels of resources, skills, and technology against those required to pass the entry barriers is significant as it helps in understanding the feasibility of entering a particular market. It allows businesses to assess whether they have the necessary resources, skills, and technology to overcome the entry barriers. This comparison also helps in strategic planning, as it can identify gaps that need to be filled before entering the market. Furthermore, it can provide insights into the competitive landscape and the challenges that might be faced.

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Estudo de caso

Alibaba

O rival da Amazon, Alibaba, é um ótimo "rato de laboratório" para olhar as barreiras de entrada. Embora a empresa chinesa especializada em comércio eletrônico, varejo, Internet e tecnologia tenha vários impulsionadores de entrada chave, como o crescimento explosivo do mercado de comércio eletrônico chinês e a expansão global, a "Forbes" lista algumas barreiras de entrada importantes para a empresa.

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The growth of the Chinese e-commerce market can influence the entry barriers for companies like Alibaba in several ways. Firstly, the rapid growth can lead to increased competition, which can raise the barriers to entry as new entrants will need to differentiate themselves in a crowded market. Secondly, the growth can also lead to increased regulation and scrutiny from the government, which can also raise the barriers to entry. However, on the positive side, the growth of the market can also create more opportunities for companies like Alibaba to expand and innovate, which can lower the barriers to entry.

Understanding Alibaba's approach can help other businesses in formulating their entry and exit strategies by providing insights into how a successful company navigates market barriers. Alibaba's key entry drivers include explosive growth in the Chinese e-commerce market and global expansion. By studying these strategies, businesses can learn how to identify and leverage their own potential growth areas. Additionally, understanding the entry barriers Alibaba faced can help businesses anticipate and prepare for similar challenges. This can inform a solid exit strategy, as businesses can plan for potential market changes and obstacles.

The content does not provide specific details on the entry barriers for Alibaba as listed by Forbes. However, generally, entry barriers for a company like Alibaba could include regulatory challenges, competition, cultural differences, and establishing trust with new customers. It's recommended to refer to the original Forbes article for a comprehensive understanding.

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A primeira é a baixa taxa de monetização no mobile. A plataforma móvel do Alibaba tem uma taxa de monetização mais baixa (1,96%) em comparação com a taxa de monetização de desktop (aproximadamente 3,2%), devido ao seu menor tamanho de tela.

Outro problema que está afetando os mercados chineses do Alibaba, relata a "Forbes", é a presença massiva de produtos falsificados. Alguns anos atrás, a empresa foi criticada pela autoridade reguladora chinesa State Administration for Industry and Commerce (SAIC) por não fazer o suficiente para impedir atividades ilegais em seu mercado Taobao. Além disso, a American Apparel and Footwear Association tinha preocupações relacionadas à venda de produtos falsificados no mercado C2C do Alibaba. Em maio de 2015, a Kering, que possui as marcas de luxo Gucci e Saint Laurent, entrou com uma ação contra o Alibaba por violação de marca registrada e falsificação.

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Regulatory authorities like the State Administration for Industry and Commerce (SAIC) in China play a crucial role in controlling the sale of counterfeit products on online platforms. They enforce laws and regulations related to intellectual property rights and consumer protection. They can issue warnings, impose fines, and even shut down businesses that violate these laws. They also work with online platforms to improve their internal controls and mechanisms for detecting and removing counterfeit listings. However, the effectiveness of these measures can vary and counterfeit products remain a significant issue on many online platforms.

The lawsuit filed by Kering against Alibaba for trademark infringement and counterfeiting had a significant impact on Alibaba's business operations. It brought to light the issue of counterfeit products on Alibaba's marketplaces, which had been a concern for various stakeholders, including China's regulatory authority and the American Apparel and Footwear Association. This led to increased scrutiny and criticism of Alibaba, which in turn may have forced the company to take more stringent measures to combat the sale of counterfeit products on its platforms. This could have involved additional resources and changes in their operations and policies.

To prevent illegal activities on online marketplaces like Alibaba's Taobao, several measures can be taken. Firstly, implementing stricter seller verification processes can help ensure only legitimate businesses are allowed to sell. Secondly, using advanced AI and machine learning algorithms can help in detecting and removing counterfeit listings. Thirdly, regular audits and checks can be conducted to ensure compliance with rules and regulations. Lastly, a robust reporting system can be established where customers can report suspicious listings, which can then be investigated and removed if found to be illegal.

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A última barreira a mencionar é a crescente tendência de negócios para consumidor (B2C) no mercado de comércio eletrônico chinês, que afeta as chances de expansão do Alibaba dentro do mercado.

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