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Vous voulez que votre travail se démarque et reste dans l'esprit de votre public ? Des visuels mémorables peuvent rendre vos présentations plus impactantes et motivantes que celles sans. Avec notre compilation Arrière-plans vidéo (Partie 5), choisissez parmi des visuels soigneusement sélectionnés sur une gamme de sujets suggérés et pertinents pour 2022. Ces arrière-plans compléteront votre contenu avec du storytelling visuel, ce qui a prouvé aider les cadres à se souvenir d'au moins 65% de ce qu'ils apprennent.

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The statistic that executives remember at least 65% of what they learn through visual storytelling is significant because it highlights the power of visual aids in communication and learning. Visual storytelling can make information more digestible and easier to remember, which is particularly important in business settings where complex ideas are often discussed. This statistic underscores the importance of incorporating visual elements into presentations to ensure the information is retained by the audience.

The use of thematically curated visuals in presentations contributes to making them memorable by enhancing the audience's ability to understand and retain the information being presented. Visuals can help to simplify complex information, making it easier to digest. They also add an element of interest, which can keep the audience engaged and attentive. Furthermore, visuals can evoke emotions, which has been shown to improve memory recall. Lastly, thematically curated visuals ensure a consistent and relevant visual narrative throughout the presentation, which can help to reinforce the key messages.

The suggested and relevant topics for video backgrounds in 2022 could include themes related to current global trends, such as sustainability, diversity and inclusion, remote work, digital transformation, and mental health. Other popular themes could be based on aesthetics like minimalism, abstract art, or nature-inspired visuals. It's also important to consider the context of the presentation, the audience, and the message you want to convey when choosing a video background.

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Points forts de l'outil

Rapport de durabilité

Selon Reuters, les actions des entreprises qui ont une bonne cote en matière de durabilité ont atteint des gains records en 2021, l'indice MSCI World ESG Leaders ayant augmenté de 23% à la mi-décembre. C'était son plus haut gain annuel jamais enregistré. Comparé au rendement de 14,4% de l'indice MSCI World, la croissance de la sensibilisation et de l'intérêt des investisseurs cette année a eu un impact significatif. Et comme Bloomberg prévoit que les actifs mondiaux ESG dépasseront les 53 billions de dollars d'ici 2025, la durabilité est clairement là pour rester - alors ne manquez pas une occasion de promouvoir les efforts de votre entreprise dans ce domaine important. (Diapositive 4)

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Investor awareness and interest in sustainability have significant implications for businesses and the stock market. As investors become more conscious of environmental, social, and governance (ESG) factors, they are increasingly investing in companies that rate highly on sustainability. This trend has led to record gains for such companies, as evidenced by the 23% rise in the MSCI World ESG Leaders' index in 2021. Furthermore, with global ESG assets projected to surpass $53 trillion by 2025, this interest in sustainability is not just a passing trend but a long-term shift in investor behavior. Therefore, companies that prioritize sustainability are likely to attract more investment and achieve higher market performance.

Companies can promote their sustainability efforts in several ways. Firstly, they can integrate sustainability into their business strategy and communicate this to their stakeholders. This can be done through annual sustainability reports, press releases, and dedicated sections on their websites. Secondly, they can engage with their customers through marketing campaigns that highlight their commitment to sustainability. Thirdly, they can participate in sustainability-related events and forums to showcase their efforts. Lastly, they can seek recognition through sustainability awards and certifications, which can enhance their reputation and credibility.

Bloomberg projects that global ESG (Environmental, Social, and Governance) assets will surpass $53 trillion by 2025.

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Marchés émergents

A l'inverse, l'année 2021 s'est mal terminée pour les marchés émergents. Barrons a rapporté que l'ETF iShares MSCI Emerging Markets a perdu 12% de sa valeur depuis le 1er juillet. Ceci est jugé par rapport au S&P 500 qui a gagné 9%.Cela est largement dû à l'inflation mondiale qui fait monter les taux d'intérêt, aux reprises intermittentes de la pandémie, et à la réforme sur des marchés comme la Chine. Cependant, la seconde moitié de 2022 est perçue par beaucoup comme avantageuse pour les marchés émergents une fois que l'inflation atteint son pic et que la Réserve fédérale américaine se resserre. Les marchés émergents deviendront alors plus attractifs pour les investisseurs et les entreprises. Par conséquent, les marchés émergents sont un sujet brûlant à considérer dans vos présentations et stratégies de croissance pour la seconde moitié de 2022. (Diapositive 8)

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Emerging markets can be incorporated into growth strategies for the second half of 2022 by focusing on the potential advantages they offer. As global inflation peaks and the US Federal Reserve tightens, these markets are expected to become more attractive to investors and businesses. Companies can leverage this by investing in these markets, forming partnerships with local businesses, or expanding their operations to these regions. It's also important to stay informed about the economic and political developments in these markets, as they can significantly impact business strategies.

Emerging markets are considered attractive to investors and businesses for several reasons. Firstly, they often offer higher growth potential than developed markets. This is because they are usually in a phase of rapid industrialization and development, which can lead to high economic growth rates. Secondly, they provide diversification benefits. Investing in emerging markets can help to spread risk as these markets may not be closely correlated with developed markets. Thirdly, they may offer attractive valuations. Companies in emerging markets may be undervalued compared to their counterparts in developed markets, providing opportunities for investors to buy at lower prices and potentially earn higher returns. Lastly, as these markets develop and mature, there can be significant opportunities for businesses to enter and establish a presence, gaining early mover advantage.

The expectations for emerging markets in the second half of 2022 are generally positive. Many experts believe that emerging markets will become more attractive to investors and businesses once global inflation peaks and the US Federal Reserve tightens its policies. This is because these factors are expected to drive up interest rates, which can make investments in emerging markets more profitable. However, these predictions are subject to various global factors, including the ongoing recovery from the pandemic and reforms in markets like China.

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Transformation numérique

Depuis la pandémie, la transformation numérique mondiale a explosé. Le cabinet de conseil en technologie Veritis prévoit que la transformation numérique mondiale pourrait conduire à une taille de marché de 1 billion de dollars d'ici 2025. Le principal éditeur technologique ZDNet estime que les principales tendances qui stimuleront la transformation numérique en 2022 incluent les lieux de travail hybrides et connectés et l'hyper-automatisation qui pourrait accélérer le temps de mise sur le marché d'un produit ou d'une entreprise. Par exemple, après cette dernière année, plus de 44% des organisations ont mis en œuvre des initiatives d'automatisation et 54% souhaitent utiliser l'automatisation pour améliorer l'efficacité opérationnelle en 2022. Si vous n'en avez pas déjà un, vous avez besoin d'un plan de transformation numérique l'année prochaine. (Diapositive 11)

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Hyper-automation can accelerate a product or company's time-to-market by streamlining and automating processes, reducing manual tasks, and increasing operational efficiency. It allows for faster product development and delivery by automating repetitive tasks, improving accuracy, and reducing the time spent on these tasks. This leads to quicker decision-making, faster responses to market changes, and ultimately, a shorter time-to-market.

Having a digital transformation plan in 2022 is crucial for several reasons. Firstly, the global digital transformation market is projected to reach a size of $1 trillion by 2025, indicating a significant growth opportunity for businesses. Secondly, trends such as hybrid, connected workplaces and hyper-automation are expected to drive digital transformation in 2022. These trends can accelerate a product or company's time-to-market, making businesses more competitive. Lastly, many organizations are implementing automation initiatives to improve operational efficiency. Without a digital transformation plan, businesses may miss out on these opportunities and fall behind in the rapidly evolving digital landscape.

The pandemic has significantly influenced the implementation of automation initiatives in organizations. It has accelerated the global digital transformation, leading to an increase in automation initiatives. For instance, over 44% of organizations have implemented automation initiatives after the pandemic. Furthermore, 54% of organizations aim to use automation to improve operational efficiency in 2022. The pandemic has made it clear that having a digital transformation plan is crucial for organizations.

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Flexibilité du travail

Gartner a estimé que l'utilisation des plateformes collaboratives a explosé de 44% entre 2019 et 2021.En même temps, le cabinet de recherche et de conseil a également prévu que 51% des travailleurs "savants" mondiaux et 32% de tous les travailleurs dans le monde seront entièrement à distance d'ici la fin de 2021. McKinsey a également estimé que 20% de la main-d'œuvre mondiale pourrait travailler à domicile sans aucun impact sur la productivité. Comme l'a rapporté ZDNet, la différence entre le travail à distance, hybride et flexible devra être plus définie alors que nous entrons en 2022. Le magazine Wired a souligné que les plans de flexibilité au travail doivent définir "quand" nous travaillons ainsi que "où". Quel que soit votre plan, n'oubliez pas la flexibilité au travail dans la politique de votre entreprise pour 2022. (Diapositive 12)

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Workplace flexibility can significantly enhance a company's business strategy in several ways. Firstly, it can increase employee satisfaction and productivity. When employees have the flexibility to work in a way that suits their personal needs and lifestyle, they are likely to be happier and more productive. Secondly, it can reduce overhead costs. If employees are working remotely or on flexible schedules, companies can save on office space and other related costs. Thirdly, it can help companies attract and retain top talent. Many professionals today value workplace flexibility and are more likely to choose employers that offer it. Lastly, it can improve business continuity. In situations like the COVID-19 pandemic, companies with flexible work policies were able to continue operations with minimal disruption.

Yes, there are numerous case studies that demonstrate the effectiveness of collaborative platforms in increasing productivity. For instance, Gartner estimated that the use of such platforms increased by 44% between 2019 and 2021. McKinsey also estimated that 20% of the global workforce could work from home without any impact on productivity, suggesting that collaborative platforms play a significant role in maintaining productivity levels. However, it's important to note that the effectiveness of these platforms can vary depending on the specific circumstances and needs of each organization.

The main components of a successful workplace flexibility plan include clear communication, trust, and adaptability. Clear communication is essential to ensure all employees understand the expectations and guidelines of the flexibility plan. Trust is crucial as employers need to trust their employees to complete their tasks efficiently and effectively, regardless of their location. Adaptability is also key as both employers and employees need to be able to adapt to changes and unexpected situations. Additionally, the plan should define when and where work is to be done, and it should be regularly reviewed and updated to ensure it continues to meet the needs of the organization and its employees.

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Stratégies d'innovation

Gartner a également prédit que les entreprises doivent se concentrer sur des stratégies d'innovation qui incluent l'hyper-automatisation, l'ingénierie de l'IA et l'ingénierie de la décision pour les aider à croître. L'intelligence décisionnelle utilise des cadres de prise de décision et des données pour orienter les décisions. Celles-ci seront soutenues par des efforts d'hyper-automatisation, qui utilisent de nombreux outils et plateformes automatisés ensemble en unisson. Comme ces tendances continueront à s'accélérer alors que nous atteignons 2025, elles sont importantes à planifier pour l'année prochaine.(Diapositive 15)

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Initiatives futures

Avec tant de technologies émergentes à l'horizon ayant le potentiel de perturber le paysage commercial que nous connaissons aujourd'hui, il est important de mettre en évidence vos plans pour les initiatives futures. Par exemple, prêtez attention aux tendances axées sur l'avenir qui apparaissent dans les domaines de l'automatisation, de l'IA, de la fabrication et de la chaîne d'approvisionnement, des technologies durables et des domaines émergents comme le web3 et le métaverse. Réfléchissez à la manière dont vous pouvez intégrer le potentiel de ces changements dans votre activité principale à mesure qu'ils se développent, et planifiez jusqu'à cinq ans à l'avance avec une feuille de route de transformation de l'endroit où vous pourriez aller une fois que la technologie rattrape. Pour plus d'aide à ce sujet, consultez notre cadre d'Innovation et de Transformation. Penser à l'avance peut souvent être payant.(Diapositive 20)

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